10 Best Posts of 2017

Published December 31, 2017 in FWD:labs

This year we published 11 articles on film, web, and design, in addition to sharing a few dozen posts on Facebook and Twitter. Here are our favorite subjects covered this last year.

John Goraj “Adventheart”
We recently produced a music film for a singer-songwriter from South Dakota. It was great to make some visual poetry for his latest album release.
Viral Marketing Videos for Purple, Squatty Potty, and Dollar Shave Club
In an era of social media newsfeeds, what spots make you react, share, and comment? We found a few that blew up and got a lot of positive attention.
Behind the Controversial Budweiser, Audi, and 84 Lumber Super Bowl Ads
Some of the 2017 Super Bowl ads were especially polemic, getting a rise out of lovers and haters, which certainly gets their efforts more memorability and air time — but how about customers?
Website for Allan Havey
We had the opportunity to work with Allan Havey, one of the best stand-ups working today. You also may recognize him as “Lou Avery” from AMC’s highly acclaimed MAD MEN.
Brand spot for Silk Way West Airlines
We did all the post on a series of five spots filmed by Wolfe Air Aviation, giving us an opportunity to work with Boeing. Needless to say, we were on cloud nine.
Proof That Money Isn’t Everything
Guest writer Jackie Lam penned a series of tips for freelancers, ranging from saying “no” to ways to stay distraction-free to focus on the task at hand.
Put a Stake In It: 5 Tips for Building Tension in Your Stories
Guest writer Andrew Lindermann knocked another one out of the park with his story-forward tips that apply to all, using the horror film “Carrie” as an example.
We Need an Open Internet
Our two cents before the FCC voted to dismantle Net Neutrality.
How We Run Facebook Ads
Our most popular article of 2017 explored how we analyze data for clients to make Facebook’s messy advertising stats a little easier to understand.
Lin-Manuel Miranda’s New “Music Film” Helps “Get The Job Done”
Timely with “Travel Ban 2.0” all over the news, this anthem reached Lin-Manuel’s “Hamilton” heavy fan base and gave some of us something relevant for today’s issues.