The Art of Conversation: Small Talk to Big Deals

“Why I Design With A Story In Mind” by Andrew Linderman, founder and head storyteller at The Story Source, as seen at the most recent FWD:labs Salon.

About the Speaker

Andrew Linderman is a writer, storyteller, and business coach based in New York City. He teaches storytelling at General Assembly and New York University, and is the founder of The Story Source, a consultancy that helps artists, business people and entrepreneurs tell compelling stories. His former clients include Google, American Express, Penguin Random House Publishing, and dozens of small businesses and startups around the world.

Prior to founding The Story Source, Andrew worked as a story coach with The Moth, a MacArthur award-winning non-profit dedicated to the craft of storytelling, and trained as an actor and improviser at the Upright Citizens Brigade and the Atlantic Theater Company in New York City.

Andrew is a graduate of the University of California, Berkeley and has worked as a city planner, a radio DJ and an economist. He has lots of stories to tell, but promises never to tell them in the third person.


Aaron Proctor
Founder, FWD:labs
Director of Photography site

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