Parallel Filmmaking: 5 Visions, 1 Script

  • Published in General

The Gift by Carl Eric Rinsch

Philips TV partnered with Ridley Scott Associates (RSA Films) to make five films for their Parallel Lines project, which promotes their 21:9 aspect ratio television.

  • “The Hunt” by Jake Scott
    Watch on YouTube
  • “Darkroom” by Johnny Hardstaff
    Watch on YouTube
  • “The Gift” by Carl Eric Rinsch
    Watch on YouTube or below
  • “El Secreto de Mateo” by Greg Fay
    Watch on YouTube
  • “Jun and the Hidden Skies” by Hi-Sim (Chris Hawkes and Cheun Hung Tsang)
    Watch on YouTube

45 RSA directors submitted treatments. Five were chosen. Each uses the same lines of dialogue:

What is that?
It’s a unicorn.
Never seen one up close before.
Get away, get away.
I’m sorry.

You can watch each full screen at philips.com/cinema and a customized YouTube channel page, each which uses the Ambilight effect that Philips offers with this line of television.


This is part of a campaign from DDB London / Tribal DDB Amsterdam. They’re also hosting a competition to “tell it your way” using the same dialogue, using YouTube as a submission platform. Behind the scenes content is hosted on Facebook.

This is a follow-up to Philips’ 2009 project with director Adam Berg and Tribal DDB / Stink Digital called “Carousel,” which we covered in “Breaking New Boundaries with Cinematic Ads.”


Aaron Proctor
Founder, FWD:labs
Director of Photography site

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