Philips TV partnered with Ridley Scott Associates (RSA Films) to make five films for their Parallel Lines project, which promotes their 21:9 aspect ratio television.
- “The Hunt” by
- “Darkroom” by
- “The Gift” by
Watch on YouTube or below
- “El Secreto de Mateo” by
- “Jun and the Hidden Skies” by
45 RSA directors submitted treatments. Five were chosen. Each uses the same lines of dialogue:
What is that?
It’s a unicorn.
Never seen one up close before.
Get away, get away.
This is part of a campaign from DDB London / Tribal DDB Amsterdam. They’re also hosting a competition to “tell it your way” using the same dialogue, using YouTube as a submission platform. Behind the scenes content is hosted on Facebook.
This is a follow-up to Philips’ 2009 project with director Adam Berg and Tribal DDB / Stink Digital called “Carousel,” which we covered in “Breaking New Boundaries with Cinematic Ads.”