Jay-Z’s Rhapsody

As rap artist Jay-Z passes a new milestone, originally held by Elvis Presley with 10 American number one albums on the Billboard 200, you may have seen him in a commercial for Rhapsody, a music download site from RealNetworks. The ad recreates ten of his album covers.

In order of appearance, here are the albums being shot in a seemingly-seamless edit:


Campaign: Droga5, New York
Directed: Anthony Mandler via Les Enfants Terrible (LET)
Director of Photography: Jonathan Sela
Executive producer Ciarra Pardo
Post Production: Ghost Town Media
Editor: Ryan Treese Bartley
VFX: Brandon Parvini
Post Producer: Matthew Primm
Audio Post Production: Nylon Studios, New York

Thanks to filmmaker Jaemin Yi for the link.


Aaron Proctor
Founder, FWD:labs
Director of Photography site


Very cool. I want to see every artist do this. Let's start with David Bowie next.

Roland Schaeffer #

Awsome! Is there any bihind the scene material on this?

Manne #

[…] Jay-Z's Rhapsody Ten album covers recreated in a seemingly seemless 60-second spot. […]

10 Best Posts of 2009 - Blog – FWD:labs #

Got something to add?

About   Contact   #
Twitter   Facebook   Instagram