Getting Out of the Zone with My First Feature Film

Writer/director William Lu gave the guest talk at the 77nd FWD:labs Salon. “Getting Out of the Zone with My First Feature Film” covers picking the creative team, crafting a solid distribution strategy, and figuring out your end game from the start.

About the Speaker

William Lu attended the graduate film conservatory at Florida State University where he received his MFA in Film and Television Production. He spent three years at Herzog & Company where he produced content for clients like Disney, Paramount, Dreamworks and Sony Pictures. In 2005, he was the recipient of the Los Angeles Asian Pacific Armed with a Camera Fellowship.

A year later, he wrote and directed Asian Task Force, a half-hour mock pilot that paid homage to many of his favorite 80’s television series. In 2009, William made the transition to new media, working as post supervisor at Machinima on their Terminator: Salvation original web series.

He was subsequently hired at Maker Studios, where he produced content for their gaming vertical. In 2012, he switched to freelance producing, serving as a co-producer for Rosanna Pansino’s “Nerdy Nummies” blockbuster YouTube series while simultaneously developing feature content that he could later direct.


Aaron Proctor
Founder, FWD:labs
Director of Photography site



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