[Dailies] Absolut’s Greyhound, Outrigger’s Bourdain, Sony’s Dragon

Part of a series of posts about great film, web, or design artists and their work abuzz online and in-person.

  • “Greyhound” music video for Absolut, the vodka company (care of TBWA\Chiat\Day), where they’re “creating cocktail worlds through the lens of music.” The ad-meets-music-video, featuring Swedish House Mafia and a “back to basics” drink with grapefruit juice, is also running abbreviated on television. Absolut is also known for creative content including a sponsored short film, “I’m Lost” by Spike Jonze. (via Fast Company)
  • “Bourdain’s TV Crew” is a product of online video advertising company Outrigger Media, creating sponsored content tagging along with Anthony Bourdain’s show (via MediaPost)
  • “Girl With The Dragon Tattoo” DVD design from Sony matches the look-and-feel of the film, which reminds director Matt Checkowski of “how Fincher thought similar for Fight Club: used all the negative critic reviews on the box.” (via Checkowski)


Aaron Proctor
Founder, FWD:labs
Director of Photography site

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