User-Generated Spots for Super Tuesday, not Super Bowl

  • Published in Film + Web

viral-political_dipdive.jpgPolitical ads, made independently by supporters and detractors alike, are abundant in the run-up to inform and engage before the upcoming Super Tuesday. Such user-generated content (UGC) is popular this year, unlike tomorrow’s Super Bowl commercials, where UGC is passe after an abundance in 2007. Also, many feature original songs.

Below you’ll find at most two videos for each candidate still in the primary race, with “pro” videos where available.

(Please comment on the use of user-generated campaign videos, not on personal political opinions. Updated 2/16.)



Pro: “Mr. Dippy – Yes We Can” (official site, dir. Jesse Dylan, prod. Will.I.Am, feat. Scarlett Johansson, John Legend, Herbie Hancock, Kate Walsh, Kareem Abdul Jabbar, Adam Rodriquez, Kelly Hu, Adam Rodriquez, Amber Valetta and Nick Cannon)

Pro: “Obama Girl” (dir. Ben Relles, feat. Amber Lee Ettinger)


Pro: “Hot4Hill” (dir. David Garrett and Matt Oates, feat. Taryn Southern)

Anti: “Vote Different.” (dir. Philip de Vellis — a mash-up of “1984,” dir. Ridley Scott)

Pro: “The Word: Mike Gravel”



Parody: “McCain Mama” (dir. CNN’s Headline News with Glenn Beck)


Pro: “Mitt’s Our Man!” (dir./feat. Melissa JoAnn Spiegel and Ashton Brittney Schmidt)


Parody: “Huck Really Matters”


Pro: “Ron Paul Is” (dir. Adam Franklin)

Pro: “Ron Paul Brickfilm”


Related links: Cartoon Brew blog post “The Animated Political Campaign”


Aaron Proctor
Founder, FWD:labs
Director of Photography site

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