The Trend of Short Fashion Films

  • Published in Film + Web

Distributed through Nowness, a luxury lifestyle platform, there’s one place to stop for long-form fashion films. Commonplace are these short films, either narrative or documentary, each showing off the art while selling a product or brand. (Once in a while, we even see gorgeous fashion designer-made films, like Tom Ford’s A Serious Man.)

Nowness, while a brand of LVMH Moët Hennessy Louis Vuitton, “remains an open platform where all content is editorially independent.” The site, rich with this video content, recently won a Webby for best fashion website.

Devendra Banhart’s Love-In by Lisa Eisner for Oliver Peoples (2010)

Note: Eisner also shot the whole photo campaign as well.

Sooyeon Lee: Grand Slam by Matthew Donaldson

McQueen: Savage Beauty by Pundersons Gardens


Aaron Proctor
Founder, FWD:labs
Director of Photography site

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