Salon Gathering: Community outside your space

Recently at the SEED 3 conference in Chicago, Gary Vaynerchuk, host of Wine Library TV, a daily internet webcast on the subject of wine with a “unpretentious, gonzo approach”, spoke about the importance of fostering community with online networks. Mike Rohde, a designer and writer in Wisconsin, sketched his notes and posted them online:

Get outside and spend time with people in your space and outside your space.

That’s exactly what we did last Friday. (Minus the likes of Gary and Mike, at least for the time being.)

The latest FWD:labs salon gathering, taking up the outside patio lounge at the Wilshire on a luke-warm Santa Monica evening, was another success. The event brought together a mix of cinema-savvy creatives along with their afficionados and audiences. Several were repeat attendees of a previous salon, enthusiastic about coming again.

Unique to these gatherings, we fast-forward past the networking and shop talk and instead hit the slow-mo for embracing conversation and fostering community. Being a small invite-only group, most know someone who knows someone, but there’s still a lot of outspoken energy and enthusiasm about reinvigorating creativity and building friendships.

Nobody has to collaborate, but they all could, many have, and some just might in the future. But for these cocktails and coffees, it’s about celebrating community outside your bubble.

In two weeks, the next meet-up is on Saturday, July 12th. The coffee’s on me.


Aaron Proctor
Founder, FWD:labs
Director of Photography site