Problem at Large: Organizing Video

Over at the SXSW festival, just like at Sundance panel discussion, organizers brought some key players together to discuss the future of online video.

Tim Napoleon (Akamai), Libby Freligh (Brightcove), Chris Hock (Adobe), Will Law (Hostcast), Garrett Nantz (Big Spaceship). Great paraphrased transcript from an unknown reporter at PCWorld. Themes: Flash won because it “just worked”, lowered user costs… rights-management helps production investment… video rendering will go beyond-the-box; video interactivity will go beyond playback controls; video metadata will go beyond titles and keywords; video social use will go beyond links… machine recognition of information within video content… video will be used to program the masses. Organizing video remains one of the most important issues.

(via John Dowdell, via Scott Gruber)

Will Law at HostCast, claiming Flash will become the “MP3 of video,” ended with the best quote: “The problem isn’t storing content right now, it’s discovering and finding good content to consume.”

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Aaron Proctor
Founder, FWD:labs
Director of Photography site


the Triple Play cable industry, but the penetration of the broadband internet, and its average bandwidth across the OECD, is now – we believe – at the tipping point. The major problem to solve (as in the early days of the web) is the metadata, to allow search to happen. And the need for advertisers to find their disappearing audience is adding to the pressure. And lets be clear, big Adspend means moving pictures. (Yes, the rise in SME search ads online has been huge, but its hardly moved topline Adspend, and its a

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