[Now Playing] “No Country for Old Men”

Part of a series of posts about up-and-coming artists, projects or movements across film, web, or design in cinema that go the extra mile for their audience.

no-country-for-old-men.jpgI didn’t need to see the trailer, visit the web site, or notice the poster before I ordered a ticket last month during the New York Film Festival to see the new Coen Brothers film. It already got to me — word of mouth, because Roger Deakins shot it. But the film opens in limited release this November 9, and Miramax did its marketing some justice. The posters are strong, the trailers fierce, and the web-plus-Facebook presence well done.

Movie Marketing Madness explains how the convergence of images (and brand) impressed:

“Everything — the trailer, the posters, the website — has a similar look and feel. That strikes me as the work of a studio that cares about selling the movie to the RIGHT audience, one that’s going to be sucked into the movie’s world and so wants to use the campaign as the tool to draw them into engagement with the movie’s brand.”


  • Trailers, with different title cards and aims.
  • Poster, and a series of character posters. (Designed by BLT & Associates.)
  • Web Site, consistent with the poster and full-screen video transitions. (Site by Real Pie Media.)
    • Cast & Filmmakers
    • Film (Synopsis and Production Notes)
    • Book (Cormac McCarthy’s 2005 novel)
    • Gallery
    • Downloads
    • Video
    • Accolades
    • E-card
    • News & Links
  • Facebook app, using a friend-based “coin toss” game



Trailer (“red band” version on official site)

Poster Series

Web Site

Facebook game


Aaron Proctor
Founder, FWD:labs
Director of Photography site


Great post, great campaign, hopefully great movie!

Eric #

Thanks, Eric! It was a joy to dig through their campaign and piece it all together.

proctor #

[…] P.S. If you're a new reader to this blog, see how we covered Juno, No Country for Old Men, and There Will Be Blood. […]

Oscar Nominees as Posters / Fast Forward - FWD:labs #

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