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In an industry of smoke and mirrors, not everyday is there a gaming ad that works as advertised.

Just recently, LucasArts showed off a cinematic trailer for “Star Wars: The Old Republic,” yet game-play graphics are far from what wows viewers.

Now half-way through the three-day E3 Expo, Microsoft’s Project Natal has been the talk of the industry since Monday’s announcement. The controller-free device, which uses two cameras and a microphone, extends their XBOX 360 line. Take a look at the ad:

Also see Wired for a promotional video and Monday’s introduction, which included Steven Spielberg. And check out the BBC interview with Spielberg on his involvement with gaming.

(via The Daily Dish)