How The New York Times Showed Usain Bolt’s Gold Medal Runs at the Rio Olympics

  • Published in Design

With media banned by the IOC from using GIFs or live streamed video, The New York Times got especially creative. Here are some cool ways they showed just one athletes achievements the Rio Olympics, which ended yesterday:


Caption: “Usain Bolt and the fastest men in the world since 1896 — on the same track”
Source: @nytimes for nytimes.com


Caption: “How Usain Bolt came from behind again and won gold”
Source: @nytimes for nytimes.com; also see another article on this recommended by Kottke


Caption: “Usain Bolt surged late to win the men’s 100 meters for the third time in a row”
Source: @nytimes for nytimes.com


Caption: “Bolt reacted .01s faster today than in 2012, but he was still almost last out of the blocks”
Source: @nytgraphics for nytimes.com


Aaron Proctor
Founder, FWD:labs
Director of Photography site

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