Is it an ad or the future of music videos? Leave it to the Antville.org music video community to argue semantics, but Crystal Castles‘ track “Air War” has a ticket to the big time in a new Toshiba ad.
Shot with 200 Toshiba Gigashot HD cameras (each just about $1,600), this press release, and called out by tech blog Gizmodo or Engadget, this technique of “viewing looping action in 360 degrees has never been done before.”takes the “Bullet-Time” effect ala “The Matrix” quite a bit further. According to the
The $4.6 million dollar spot posted online today and comes with ato see how it all came together. This nouveau music video for “Air War” is currently airing in Europe.
You can see Stratten’s reel and another video for Nodern, at ohdiamonddiamondthoulittleknowestthemischiefthouhastdone.net.