[Dailies] Star Wars’ Effects, PewDiePie’s Niche, Snapchat’s Verticality

  • Published in Film + Web

Part of a series of posts about great film, web, or design artists and their work abuzz online and in-person.


The most recent “Star Wars” film, “The Force Awakens,” made an effort to bring back practical effects alongside cutting-edge visual effects. iamag.co came across a showreel which shows how BB-8, Maz Kanata, and the Millennium Falcon were crafted together. This is a must-watch for anyone interested in how complex and massive work like this breaks apart:


PewDiePie, aka Felix Kjellberg, makes $12 million on YouTube for swearing while playing video games. Forbes recently looked at the highest paid YouTube stars to see what they have in common. In a world of carving out your niche and making money in untraditional ways, videos like this one by Felix show you that anything’s possible:

Vertical ad example on Snapchat. Burger King project by Conor Champley via Behance.

Vertical ad example on Snapchat. Burger King project by Conor Champley via Behance.

The strange phenomenon that is Snapchat is experimenting again with vertical video ads. The company — who once charged $750,000 to advertise with them for a day, before dropping their prices to $100,000 — usually takes 10 second ad unit. But now, according to ADWEEK, they’re now trying 2.5 minute trailers. Even though Snapchat has told USA Today that vertical ads have a 9x higher engagement rate, we’ll see how well that goes over. (Hat tip to Chris Thilk for the lowdown.) Here’s more about their pitch for vertical video ads:


Aaron Proctor
Founder, FWD:labs
Director of Photography site

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