[Dailies] Filmmaker's View by ARRI, Cinematic Slant by Chris Thilk, Lyft's Search Bar by UX Collective

[Dailies] Filmmaker’s View by ARRI, Cinematic Slant by Chris Thilk, Lyft’s Search Bar by UX Collective

Published August 31, 2018 in Design + Film + Web

Part of a series of posts about great film, web, or design artists and their work abuzz online and in-person.

To celebrate 100 years in film, ARRI has a series of interviews called Filmmaker’s View, pairing promotional content for their camera/lighting gear with intimate testimonials from filmmakers. Embedded above is one not to be missed with cinematographer Roger Deakins, ASC, BSC, CBE.

Chris Thilk writes Cinematic Slant (no longer online; previously Movie Marketing Madness), where he reviews a film’s posters, trailers, online / social, advertising / cross-promotional, and overall marketing / publicity, always alongside a critical eye. He also has an incredible work ethic to writing so much original, thorough content. (Chris is also available for freelance writing.)

Here’s one favorite visual from his round-up on The Last Jedi (no longer online):

The web user experience blog, UX Collective, has a great write up by Theo Strauss on how the ride sharing app for Lyft gets a lot right about placement. Whether you use your phone one handed or two, it’s now right by your thumb, not way up at the top out of reach.

“[Contrary to Uber and Google,] Lyft took a different approach with their search bar. Instead of a floating field up top, they added it to an overlay towards the bottom-mid section of the screen. This simple change made it more accessible for almost 100% of users.”