[Dailies] #EsuranceSave30, SundanceTV, Criterion Collection

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Part of a series of posts about great film, web, or design artists and their work abuzz online and in-person.

esurance-save-30

  • What ever happened to the #EsuranceSave30 stunt after the Super Bowl? There was a winner, but Esurance also released the stats of their marketing stunt, which included 1) 5.4 million uses of the #EsuranceSave30 hashtag, 2) more than 200k entries within the first minute of the Esurance commercial airing, and 3) 1.4 million hashtag uses in the first hour and 4.5 million in the first 24 hours. They also gained over 261k new followers to espouse their marketing messages, which sounds like ad money well spent. (via AdWeek)
  • “Single Stories” is a branded content series from Vizeum and The Story Lab featuring celebrities such as Bryan Cranston sharing an impromptu, but pivotal story and “the wisdom they’ve gleaned from the experience.” The brand behind it all is the single malt whiskey company, Glenlivet, and they’re for SundanceTV, although some clips are online. (via Fast Company)
  • “Film Restoration at Criterion Collection” is a short film by Michael Hession and Nicholas Stango that walks through how Criterion works their magic. Tech blog Gizmodo produced the piece. (via Thompson on Hollywood)

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Aaron Proctor
Founder, FWD:labs
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