“Content creators are the asset”

  • Published in Film + Web

Ariel Emanuel (William Morris Endeavor Entertainment), interviewed by Julia Boorstin (CNBC), at Web Summit 2.0 2010:

“My job is to figure out if there’s a monetization formula and it might be just driving your audience back to where you are in a traditional sense, but it might be something else. I’m not sure what it is right now. The job I have is to figure out who your audience is, how to keep them there, how to keep the conversation going, how to migrate the conversation into different areas you want to have the conversation.”

(via DP Joseph White)


Aaron Proctor
Founder, FWD:labs
Director of Photography site

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