FWD:labs constructed this site from scratch, focusing on a workflow for the inventory to always stay current with their in-house spreadsheets (powered by RentalWorks). This business also was unique in wanting people to call them and not fill out rental requests, at least for now. It was also important for the site to be mobileÂ-optimized, especially for camera assistants needing to know what all is available during their prep. Knowing that the scope could evolve, the website can easily grow to accommodate those sorts of iterations. We host this website, as well as manage their eÂmail marketing and social media advertising.