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What are the current image specs for social media?

Updated for 2017, including the Instagram Stories.

Here are the height and width dimensions to note for giving your social media marketing the extra punch it needs.

For each, 72dpi RGB files (JPG, PNG, GIF) are acceptable.

Facebook

See Documentation

Post Photo

  • Width: 600px (min) or 1200px (recommended)
  • Height: 315px (min) or 630px (recommended)
  • Note: this aspect ratio (4:3) can be made shorter, but otherwise fits snug as its scaled on various devices

Cover Photo

  • Width: 828px
  • Height: 313px
  • Note: on mobile, only the middle 563px width is shown

Video

  • Autoplay: automatic
  • Muted: default
  • Poster Frame: choose from selection or upload your own
  • Closed captioning (see our page about this)

Newsfeed Post with a GIF

  • Smaller than 8mb
  • Loaded by an external URL

Instagram

Images

  • Width: 1080px
  • Height: 1080px

While images are shown squeezed to a 600x600 container (or smaller on thumbnail view), the social network is starting to store 1080x1080 files as of July 2015.

Stories

  • Width: 1080px
  • Height: 1920px

Horizontal content will be center cropped with no choice to adjust it within the app.

Video

  • Length: 3 to 60 seconds (Source)
    Fun fact: changed from 30 to 60 in March 2016
  • Autoplay: automatic
  • Muted: default
  • Poster Frame: choose from selection

Twitter

Image ("Summary Card with Large Image" via Twitter Cards - Source):

  • Width: 280px or larger
  • Height: 150px or larger
  • Filesize: 1mb or less

Video

  • Length: 140 seconds or less (updated June 21, 2016)
  • Autoplay: automatic
  • Muted: default
  • Poster Frame: first frame

Tumblr

Animated GIFs

  • Width: 500
  • Height: 500
  • Filesize: 2mb

Category

Marketing

Difficulty

Easy

Updated

updated 1 month ago

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2017-10-09

Made in Los Angeles