{"id":862,"date":"2010-01-21T14:59:08","date_gmt":"2010-01-21T22:59:08","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/?p=862"},"modified":"2016-05-16T19:03:36","modified_gmt":"2016-05-17T02:03:36","slug":"behind-the-im-with-coco-movement","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/behind-the-im-with-coco-movement\/","title":{"rendered":"Behind the “I’m With COCO” Movement"},"content":{"rendered":"
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I'm With COCO. Art by Mike Mitchell.<\/p><\/div>\n

It all began with a late-night tweet<\/a> — “what do y’all think of this?” — and the “I’m With COCO”<\/a> movement was born. The tweet’s author and “Coco” artist is Mike Mitchell<\/a>, a twenty-something Los Angeles resident who recently quit his job to work as a freelance artist.<\/p>\n

Mitchell woke up the next morning to find it was literally an overnight internet sensation. “I do a lot of pop-culture based stuff,” he explains, “but nothing has gotten close to this. I got woken up by TMZ this morning,” noted the Village Voice<\/a>.<\/p>\n

In an interview with People,<\/a> he added, “I finished the design and sent it off on Twitter, and I woke up the next day and it had started. It already had wheels and it just blew up from there.” Mitchell has now thrown himself into “I’m With Coco” full-time, not just to support O’Brien but to support charity. A dollar of every order at the online “I’m With Coco” shop goes toward Planting Peace, which is helping relief efforts in Haiti.<\/p>\n

Support on Facebook<\/a> alone extends between six pages, totaling over 590,000. Each uses Mitchell’s artwork as the icon of support.<\/p>\n

Art as a creative force is increasingly common. We’ve seen popular images become a focal point in the media increasingly recently: Barack Obama in 2008 and now this in 2010. (See our guest post on Shepard Faireys’ artwork.<\/a>)<\/p>\n

Is this kind of movement a trend? Or has it always been there?<\/p>\n

(Thanks to screenwriter Eric Szyszka<\/a> for the topic.)<\/p>\n","protected":false},"excerpt":{"rendered":"

It all began with a late-night tweet — “what do y’all think of this?” — and the “I’m With COCO” movement was born. The tweet’s author and “Coco” artist is Mike Mitchell, a twenty-something Los Angeles resident who recently quit his job to work as a freelance artist. Mitchell woke up the next morning to […]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-862","post","type-post","status-publish","format-standard","hentry","category-design","category-web"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=862"}],"version-history":[{"count":1,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/862\/revisions"}],"predecessor-version":[{"id":6220,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/862\/revisions\/6220"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}