{"id":83,"date":"2007-08-18T12:39:31","date_gmt":"2007-08-18T19:39:31","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/2007\/08\/18\/11th-hour-collective-shift\/"},"modified":"2016-05-16T19:04:31","modified_gmt":"2016-05-17T02:04:31","slug":"11th-hour-collective-shift","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/11th-hour-collective-shift\/","title":{"rendered":"Take The 2 Hours"},"content":{"rendered":"

\"11th-hour-poster.jpg\"It’s only playing at four movie theaters right now, so you might need to take your bus, subway or bicycle a little further than usual. Leonardo DiCaprio’s art-house film The 11th Hour<\/em>, which premiered at the 2007 Cannes Film Festival in May, is causing quite the storm.<\/p>\n

Passion-centric<\/h2>\n

On the back page of today’s Los Angeles Times’ Calendar section<\/a>, staff writer Rose Apodaca focused on how the film’s collective nature parallels the need for “a collective shift of individual determination to save the planet.” As is often the case with passion-centric projects, many of the filmmakers donated their time: Jean-Pascal Beintus composed the music and Andrew Roland’s camera crew shot the documentary for free. Leonardo DiCaprio, who co-wrote with directing sisters Nadia Conners and Leila Conners Petersen, was determined to get private financing in order to be sure to get his hands dirty on every subject:<\/p>\n

“We wanted to let leaders on the forefront of these issues speak openly and freely, without having to defend something that’s actually happening, something they’ve spent their lives’ work studying.”<\/p><\/blockquote>\n

DiCaprio, the Blood Diamond<\/em>-starring, Prius-driving and Tree Media Group<\/a>-partner, is no stranger to social relevance. See the cover story<\/a> in Vanity Fair magazine to get up to speed on his actions.<\/p>\n

Coverage<\/h2>\n