{"id":6998,"date":"2018-11-30T22:00:53","date_gmt":"2018-12-01T06:00:53","guid":{"rendered":"https:\/\/fwdlabs.com\/blog\/?p=6998"},"modified":"2018-12-02T16:10:17","modified_gmt":"2018-12-03T00:10:17","slug":"dailies-smithsonian-uber-dr-strangelove","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/dailies-smithsonian-uber-dr-strangelove\/","title":{"rendered":"[Dailies] Smithsonian, Uber, Dr. Strangelove"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/smithsonian-institution-branding.jpg\" alt=\"\" width=\"640\" height=\"410\" class=\"alignnone size-full wp-image-7003\" srcset=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/smithsonian-institution-branding.jpg 640w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/smithsonian-institution-branding-320x205.jpg 320w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/smithsonian-institution-branding-620x397.jpg 620w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><a href=\"https:\/\/fisk.studio\/\">Fisk Studio<\/a> is behind the Smithsonian&#8217;s latest re-branding, which made subtle changes to their logo and dropped &#8220;Institution&#8221; from their name. The creative agency, which also did the official <a href=\"https:\/\/logo.si.edu\/\">identity guidelines site<\/a>, has a great case study about it on <a href=\"https:\/\/fisk.studio\/work\/smithsonian-institution\">their website<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"dash\" src=\"https:\/\/fwdlabs.com\/images\/icons\/dash.gif\" alt=\"\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/uber-billboard.jpg\" alt=\"\" width=\"640\" height=\"490\" class=\"alignnone size-full wp-image-7004\" srcset=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/uber-billboard.jpg 640w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/uber-billboard-320x245.jpg 320w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/uber-billboard-620x475.jpg 620w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>The ride-sharing service recently <a href=\"https:\/\/www.uber.design\/case-studies\/rebrand-2018\">re-branded<\/a>, pivoting away from their recent &#8220;U&#8221; logo and using the shape instead as a sort of mask element for a variety of on-point layouts. It&#8217;s certainly a great technique for keeping the &#8220;U&#8221; without having to use just the single letter as the logo mark.<\/p>\n<p><img decoding=\"async\" class=\"dash\" src=\"https:\/\/fwdlabs.com\/images\/icons\/dash.gif\" alt=\"\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/dr-strangelove.jpg\" alt=\"\" width=\"640\" height=\"385\" class=\"alignnone size-full wp-image-7008\" srcset=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/dr-strangelove.jpg 640w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/dr-strangelove-320x193.jpg 320w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/dr-strangelove-620x373.jpg 620w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Titles designer Pablo Ferro passed away earlier in November. He was best known for the title sequences for Dr. Strangelove and Bullitt. <a href=\"http:\/\/www.artofthetitle.com\/feature\/pablo-ferro-a-career-retrospective-part-1\/\">Art of the Title<\/a> has a multi-part write-up on him, and also was fortunate enough to interview him. It was uncanny at the time for full-screen text titles, plus a production that would embrace thin handwriting to boot.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fisk Studio is behind the Smithsonian&#8217;s latest re-branding, which made subtle changes to their logo and dropped &#8220;Institution&#8221; from their name. The creative agency, which also did the official identity guidelines site, has a great case study about it on their website. The ride-sharing service recently re-branded, pivoting away from their recent &#8220;U&#8221; logo and [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":7008,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-6998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=6998"}],"version-history":[{"count":8,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6998\/revisions"}],"predecessor-version":[{"id":7009,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6998\/revisions\/7009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media\/7008"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=6998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=6998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=6998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}