{"id":6960,"date":"2018-08-31T08:00:13","date_gmt":"2018-08-31T15:00:13","guid":{"rendered":"https:\/\/fwdlabs.com\/blog\/?p=6960"},"modified":"2025-03-24T23:12:11","modified_gmt":"2025-03-25T06:12:11","slug":"dailies-filmmakers-view-by-arri-cinematic-slant-by-chris-thilk-lyfts-search-bar-by-ux-collective","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/dailies-filmmakers-view-by-arri-cinematic-slant-by-chris-thilk-lyfts-search-bar-by-ux-collective\/","title":{"rendered":"[Dailies] Filmmaker&#8217;s View by ARRI, Cinematic Slant by Chris Thilk, Lyft&#8217;s Search Bar by UX Collective"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"The Filmmaker&#039;s View: Roger Deakins \u2013 Personal connection through cinematography\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8pD9FRu2yL4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>To celebrate 100 years in film, ARRI has a series of interviews called <a href=\"https:\/\/100.arri.com\/interviews\">Filmmaker&#8217;s View<\/a>, pairing promotional content for their camera\/lighting gear with intimate testimonials from filmmakers. Embedded above is one not to be missed with cinematographer Roger Deakins, ASC, BSC, CBE.<\/p>\n<p><img decoding=\"async\" class=\"dash\" src=\"https:\/\/fwdlabs.com\/images\/icons\/dash.gif\" alt=\"\"><\/p>\n<p>Chris Thilk writes Cinematic Slant (no longer online; previously Movie Marketing Madness), where he reviews a film&#8217;s posters, trailers, online \/ social, advertising \/ cross-promotional, and overall marketing \/ publicity, always alongside a critical eye. He also has an incredible work ethic to writing so much original, thorough content. (Chris is also <a href=\"https:\/\/www.linkedin.com\/in\/christhilk\">available<\/a> for freelance writing.)<\/p>\n<p>Here&#8217;s one favorite visual from his round-up on The Last Jedi (no longer online):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/the-last-jedi-posters.jpg\" alt=\"\" width=\"640\" height=\"790\" class=\"alignnone size-full wp-image-6825\" srcset=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/the-last-jedi-posters.jpg 640w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/the-last-jedi-posters-259x320.jpg 259w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/the-last-jedi-posters-389x480.jpg 389w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><img decoding=\"async\" class=\"dash\" src=\"https:\/\/fwdlabs.com\/images\/icons\/dash.gif\" alt=\"\"><\/p>\n<p>The web user experience blog, UX Collective, has a great <a href=\"https:\/\/uxdesign.cc\/what-every-product-designer-should-take-away-from-lyfts-new-ui-742c9668b067\">write up by Theo Strauss<\/a> on how the ride sharing app for Lyft gets a lot right about placement. Whether you use your phone one handed or two, it&#8217;s now right by your thumb, not way up at the top out of reach.<\/p>\n<blockquote><p>&#8220;[Contrary to Uber and Google,] Lyft took a different approach with their search bar. Instead of a floating field up top, they added it to an overlay towards the bottom-mid section of the screen. This simple change made it more accessible for almost 100% of users.&#8221;<\/p><\/blockquote>\n<p><a href=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/ux-collective-lyft-search-placement.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fwdlabs.com\/tn\/640x480\/blog\/wp-content\/uploads\/ux-collective-lyft-search-placement.png\" alt=\"\" class=\"alignnone size-full wp-image-6968\" height=\"480\" width=\"640\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate 100 years in film, ARRI has a series of interviews called Filmmaker&#8217;s View, pairing promotional content for their camera\/lighting gear with intimate testimonials from filmmakers. Embedded above is one not to be missed with cinematographer Roger Deakins, ASC, BSC, CBE. Chris Thilk writes Cinematic Slant (no longer online; previously Movie Marketing Madness), where [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":6965,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6,7],"tags":[],"class_list":["post-6960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-film","category-web"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=6960"}],"version-history":[{"count":9,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6960\/revisions"}],"predecessor-version":[{"id":7431,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6960\/revisions\/7431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media\/6965"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=6960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=6960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=6960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}