{"id":6696,"date":"2017-07-31T14:30:16","date_gmt":"2017-07-31T21:30:16","guid":{"rendered":"https:\/\/fwdlabs.com\/blog\/?p=6696"},"modified":"2017-08-01T14:18:31","modified_gmt":"2017-08-01T21:18:31","slug":"viral-marketing-videos-for-purple-squatty-potty-and-dollar-shave-club","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/viral-marketing-videos-for-purple-squatty-potty-and-dollar-shave-club\/","title":{"rendered":"Viral Marketing Videos for Purple, Squatty Potty, and Dollar Shave Club"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fwdlabs.com\/tn\/640x360\/blog\/wp-content\/uploads\/viral-marketing-videos-for-purple-squatty-potty-and-dollar-shave-club.jpg\" width=\"640\" height=\"360\"><\/p>\n<p>Explainer videos can be predictable. Here&#8217;s a look at a few straight-forward products that had out-of-the-ordinary marketing efforts, which in these cases went viral and set them up for success.<\/p>\n<p><img decoding=\"async\" class=\"dash\" src=\"https:\/\/fwdlabs.com\/images\/icons\/dash.gif\" alt=\"\" \/><\/p>\n<h3>Purple<\/h3>\n<p>One of their recent <a href=\"https:\/\/www.youtube.com\/watch?v=XNT2mBjLoTk\">&#8220;Mattress Protector&#8221;<\/a> ad told their product story using a Sasquatch family as the visual hook along with some unpredictable humor.<\/p>\n<p><iframe loading=\"lazy\" title=\"Best Mattress Protector | Can Your Mattress Protector Stand up to Sasquatch?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/XNT2mBjLoTk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"http:\/\/www.bigdoornetwork.com\/\">Big Door<\/a> made the ad in 2016, which reached 15 million on its YouTube upload. You can also see a <a href=\"https:\/\/www.youtube.com\/watch?v=6Mk79PdQaCM\">behind-the-scenes<\/a> video for more about it.<\/p>\n<p><img decoding=\"async\" class=\"dash\" src=\"https:\/\/fwdlabs.com\/images\/icons\/dash.gif\" alt=\"\" \/><\/p>\n<h3>Squatty Potty<\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=YbYWhdLO43Q\">&#8220;This Unicorn Changed the Way I Poop&#8221;<\/a> cuts to the chase. By using unicorns, ice cream, and Medieval characters, you&#8217;re pulled into the absurdity of this all, yet learn about the product and its value in no time.<\/p>\n<p><iframe loading=\"lazy\" title=\"This Unicorn Changed the Way I Poop - #SquattyPotty\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/YbYWhdLO43Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"http:\/\/harmonbrothers.com\/\">Harmon Brothers<\/a> made this ad with 31 million views on YouTube. They note that the company had a 600 percent increase in online sales and 400 percent increase in retail sales. As you can see on their site, they&#8217;ve done a few others just like it, such as one for Poo Pourri. Quite the niche market.<\/p>\n<p><img decoding=\"async\" class=\"dash\" src=\"https:\/\/fwdlabs.com\/images\/icons\/dash.gif\" alt=\"\" \/><\/p>\n<h3>Dollar Shave Club<\/h3>\n<p>In 2012, to debut their company, Dollar Shave Club went with a <a href=\"https:\/\/www.youtube.com\/watch?v=ZUG9qYTJMsI\">launch video<\/a> that took their company into the fast lane:<\/p>\n<p><iframe loading=\"lazy\" title=\"DollarShaveClub.com - Our Blades Are F***ing Great\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ZUG9qYTJMsI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"http:\/\/paulilu.com\/\">Paulilu<\/a> made it with, according to <a href=\"https:\/\/www.entrepreneur.com\/article\/224282\">Entrepreneur<\/a>, a budget of just $4,500. (<a href=\"http:\/\/adage.com\/article\/cmo-strategy\/dollar-shave-club-s-dubin-make-a-video-viral\/236099\/\">Ad Age<\/a> also has a thorough interview.) The video led to thousands of new customers right away and helped boost the company that was recently acquired by Unilever last year for a billion dollars.<\/p>\n<p><img decoding=\"async\" class=\"dash\" src=\"https:\/\/fwdlabs.com\/images\/icons\/dash.gif\" alt=\"\" \/><\/p>\n<p>Any other favorite viral ads come to mind as oddly intriguing to watch or re-watch?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explainer videos can be predictable. Here&#8217;s a look at a few straight-forward products that had out-of-the-ordinary marketing efforts, which in these cases went viral and set them up for success. Purple One of their recent &#8220;Mattress Protector&#8221; ad told their product story using a Sasquatch family as the visual hook along with some unpredictable humor. [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":6705,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-6696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=6696"}],"version-history":[{"count":4,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6696\/revisions"}],"predecessor-version":[{"id":6719,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6696\/revisions\/6719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media\/6705"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=6696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=6696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=6696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}