{"id":6561,"date":"2017-02-28T17:43:04","date_gmt":"2017-03-01T01:43:04","guid":{"rendered":"https:\/\/fwdlabs.com\/blog\/?p=6561"},"modified":"2017-02-28T17:43:04","modified_gmt":"2017-03-01T01:43:04","slug":"behind-the-controversial-budweiser-audi-and-84-lumber-super-bowl-ads","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/behind-the-controversial-budweiser-audi-and-84-lumber-super-bowl-ads\/","title":{"rendered":"Behind the Controversial Budweiser, Audi, and 84 Lumber Super Bowl Ads"},"content":{"rendered":"<p>During the Super Bowl this last month, three ads stood out in touching upon polemic subject matters. For better or worse, they received a lot of love and hate alike. Politics aside, here&#8217;s more about who made each one. It&#8217;s interesting to see who worked on more than one of these, such as Anonymous Content and Company 3. Each spot cost over $5 million dollars per 30 seconds to air, although a lot of people tuned in for the Patriots beating the Falcons in overtime, meaning mere cents per viewer.<\/p>\n<p><img decoding=\"async\" class=\"dash\" src=\"https:\/\/fwdlabs.com\/images\/icons\/dash.gif\" alt=\"\" \/><\/p>\n<p><strong>Budweiser &#8220;Born The Hard Way&#8221;<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Budweiser 2017 Super Bowl Commercial | \u201cBorn The Hard Way\u201d\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HtBZvl7dIu4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>28 million official online views in February with 48k likes, 16k dislikes, and 12k comments.<\/p>\n<p>According to some press, this was shot in New Orleans over three days.<\/p>\n<blockquote><p>Director: <a href=\"http:\/\/www.christophersargent.co\/\">Christopher Sargent<\/a><br \/>\nDirector of Photography: <a href=\"http:\/\/jodyleelipes.com\/\">Jody Lee Lipes<\/a><br \/>\nAgency: <a href=\"http:\/\/anomaly.com\/\">Anomaly<\/a> (New York, USA)<br \/>\nProduction Company: <a href=\"http:\/\/www.anonymouscontent.com\/\">Anonymous Content<\/a><br \/>\nVisual Effects: <a href=\"http:\/\/www.artjail.com\/index\/#\/budweiser-born-the-hard-way\/\">ARTJAIL<\/a><br \/>\nCreative Director and VFX Supervisor: Steve Mottershead<br \/>\nHead of Production: John Skeffington<br \/>\nSenior Producer: Mike Tockman<br \/>\nFlame Artists: John Geehreng, Margolit Steiner, Chris Memoli<br \/>\nNuke Artists: Sohee Sohn, Eric Conception, Herculano Fernandes, Dayung Jo<br \/>\nFlame Assistant: Ben Vacarro<br \/>\nDigital Matte Painter: Quimet Delgado<br \/>\nCGI &#8211; VFX Sup: Gavin Guerra<br \/>\nCGI &#8211; CG Lead: Santosh Gunaseelan<br \/>\nCGI &#8211; FX TD: Shawn Lipowski<br \/>\nCGI &#8211; TD: Felipe Amaya<br \/>\nRotoscoping: Trace VFX<br \/>\nEdit Company: <a href=\"http:\/\/saintseditorial.com\/\">Saints<\/a><br \/>\nProducer: Stephanie Hickman<br \/>\nEditor: Ross Birchall<br \/>\nAssistant Editor: Nancy Gidman-Latorraca<br \/>\nColor Grade: <a href=\"http:\/\/www.company3.com\/artists\/tom-poole\/\">Tom Poole<\/a><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"dash\" src=\"https:\/\/fwdlabs.com\/images\/icons\/dash.gif\" alt=\"\" \/><\/p>\n<p><strong>84 Lumber &#8220;The Entire Journey&#8221;<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"84 Lumber Super Bowl Commercial | The Entire Journey\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nPo2B-vjZ28?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>10 million official online views in February with 88k likes, 30k dislikes, and 24k comments.<\/p>\n<p>This short film, shot in Mexico, also had a microsite at <a href=\"http:\/\/journey84.com\/\">journey84.com<\/a>, which viewers of the shorter TV ad were led to for seeing the &#8220;entire journey.&#8221; (More on the U.S.\/Mexico &#8220;wall&#8221; elements that led the broadcast version getting cut short can be found on <a href=\"http:\/\/www.adweek.com\/brand-marketing\/the-ending-of-84-lumbers-super-bowl-ad-is-a-beautiful-and-provocative-take-on-immigration\/\">ADWEEK<\/a>.)<\/p>\n<blockquote><p>Director: <a href=\"http:\/\/www.colewebley.com\/\">Cole Webley<\/a><br \/>\nAdvertising Agency: Brunner, Pittsburgh, USA<br \/>\nCreative Director: Dave Vissat<br \/>\nChief Creative Officer: Rob Schapiro<br \/>\nAssociate Creative Directors: Derek Julin, Kevin Corfield<br \/>\nChief Client Officer: Jeff Maggs<br \/>\nAccount Director: Lauren Tedesco<br \/>\nSenior Account Manager: Dana Lucas<br \/>\nAssociate Broadcast Director: Kathy Baldauf<br \/>\nAgency Production: FIXER Partners<br \/>\nExecutive Agency Producers: John Noble, Brad Powell<br \/>\nProduction Company: <a href=\"http:\/\/www.sanctuarycontent.com\/\">Sanctuary<\/a><br \/>\nDirector of Photography: <a href=\"http:\/\/www.justinbrowndp.com\/\">Justin Brown<\/a><br \/>\nCreative Director: Matt Wilson<br \/>\nLine Producer: Christopher Cho<br \/>\nExecutive Producer: Preston Lee<br \/>\nHeads of Production: Adam Litt, Leopoldo Luisetti<br \/>\nProduction Designer: Christopher Lagunes<br \/>\nEditorial: <a href=\"http:\/\/www.finalcut-edit.com\/\">Final Cut<\/a><br \/>\nEditor: <a href=\"http:\/\/www.finalcut-edit.com\/editors\/us\/jeff-buchanan\/\">Jeff Buchanan<\/a><br \/>\nExec Producer: Sarah Roebuck<br \/>\nProducer: Penny Ensley<br \/>\nHead of Production: Jen Sienkwicz<br \/>\nAssistant Editor: Geoff Hastings<br \/>\nCutting Assistant: Andre Castiglioni<br \/>\nVisual Effects: <a href=\"http:\/\/www.methodstudios.com\/\">Method Studios<\/a><br \/>\nExecutive Producer: Stuart Robinson<br \/>\nCG Supervisor: Boaz Livny<br \/>\nVFX Supervisor: Eliza Pelham Randall<br \/>\nFlame Artists: Stephen Morris, Jared Pollack<br \/>\nSenior VFX Producer: Bennett Lieber<br \/>\nColor Grading: <a href=\"http:\/\/www.company3.com\/\">Company 3<\/a><br \/>\nColorist: <a href=\"http:\/\/www.company3.com\/artists\/tom-poole\/\">Tom Poole<\/a><br \/>\nMusic: <a href=\"http:\/\/www.futureperfectmusic.com\/\">Future Perfect<\/a><br \/>\nComposer: <a href=\"http:\/\/www.futureperfectmusic.com\/about\/victor-magro\/\">Victor Magro<\/a><br \/>\nProducer: Max Gosling<br \/>\nAudio Post: <a href=\"http:\/\/heardcity.com\/\">Heard City<\/a><br \/>\nSound Mixer: Phil Loeb<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"dash\" src=\"https:\/\/fwdlabs.com\/images\/icons\/dash.gif\" alt=\"\" \/><\/p>\n<p><strong>Audi &#8220;Daughter&#8221;<\/strong><\/p>\n<p>https:\/\/www.youtube.com\/watch?v=G6u10YPk_34<\/p>\n<p>12 million official online views in February with 60k likes, 74k dislikes, and 21k comments.<\/p>\n<blockquote><p>Director: <a href=\"http:\/\/aoifemcardle.com\/\">Aoife Mcardle<\/a><br \/>\nDirector of Photography: <a href=\"http:\/\/www.patscola.com\/audi\">Pat Scola<\/a><br \/>\nAdvertising Agency: <a href=\"http:\/\/www.venablesbell.com\/\">Venables Bell and Partners<\/a> (San Francisco, USA)<br \/>\nFounder \/ Chairman: Paul Venables<br \/>\nExecutive Creative Director: Will Mcginness<br \/>\nCreative Director: Justin Moore<br \/>\nAssociate Creative Director: Allison Hayes<br \/>\nCopywriters: Mike Mcguire, Kathy Hepinstall<br \/>\nDirector of Integrated Production: Craig Allen<br \/>\nSenior Producer: Matt Flaker<br \/>\nHead of Brand Management: David Corns<br \/>\nGroup Brand Director: Chris Bergen<br \/>\nBrand Supervisor: Justin Wang<br \/>\nBrand Manager: Abu Ngauja<br \/>\nGroup Strategy Director: Tonia Lowe<br \/>\nDirector of Business Affairs: Quynh-Ahn Phan<br \/>\nProject Manager: Leah Murphy<br \/>\nProduction Company: <a href=\"http:\/\/somesuch.co\/\">Somesuch<\/a> and <a href=\"http:\/\/www.anonymouscontent.com\/\">Anonymous Content<\/a><br \/>\nExecutive Producers: Nicky Barnes, Sally Campbell<br \/>\nEp \/ Production: Sueellen Clair<br \/>\nHead of Production: Kerry Haynie<br \/>\nProducer: Grace Bodie<br \/>\nEditing Company: <a href=\"http:\/\/www.workeditorial.tv\/\">Work Editorial<\/a><br \/>\nEditor: Stewart Reeves<br \/>\nAssistants Editor: Josh Sasson, Erik Vogt-nilsen<br \/>\nExecutive Producer: Marlo Baird<br \/>\nProducer: Lynne Mannino<br \/>\nMusic Company: <a href=\"https:\/\/www.humanworldwide.com\/\">Human<\/a><br \/>\nMusic Composer: John Christopher Barnes<br \/>\nCreative Director: Craig Deleon<br \/>\nExecutive Producer: Jonathan Sanford<br \/>\nSound Design \/ Final Mix: Lime Studios<br \/>\nSound Designer: Matt Miller<br \/>\nMix: Matt Miller<br \/>\nAssistant Mixer: Peter Lapinski<br \/>\nExecutive Producer: Susie Boyajan<br \/>\nAssociate Producer: Kayla Phungglan<br \/>\nVFX Studio: Electric Theatre Collective<br \/>\nCreative Director and VFX Supervisor: Adam Watson<br \/>\n2D Artists: Adam Watson, Tommy Smith, Dave Damant, Jessenia Nauta<br \/>\nCG Lead: Corinne Deorsay<br \/>\nCG Artists: Corinne Deorsay, Nate Lapinski, Remi Dessinges, Steve Beck<br \/>\nEP: Kate Hitchings<br \/>\nVFX Producer: Catherine Y<br \/>\nColor Grading: <a href=\"http:\/\/www.company3.com\/\">Company 3<\/a><br \/>\nColorist: <a href=\"http:\/\/www.company3.com\/artists\/stefan-sonnenfeld\/\">Stefan Sonnenfeld<\/a><br \/>\nSenior Producer: Katie Andrews<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"dash\" src=\"https:\/\/fwdlabs.com\/images\/icons\/dash.gif\" alt=\"\" \/><\/p>\n<p>What did you think of these? Does piggy-backing on a hot topic help or hurt?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the Super Bowl this last month, three ads stood out in touching upon polemic subject matters. For better or worse, they received a lot of love and hate alike. Politics aside, here&#8217;s more about who made each one. It&#8217;s interesting to see who worked on more than one of these, such as Anonymous Content [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-6561","post","type-post","status-publish","format-standard","hentry","category-film"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=6561"}],"version-history":[{"count":4,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6561\/revisions"}],"predecessor-version":[{"id":6598,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6561\/revisions\/6598"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=6561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=6561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=6561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}