{"id":6347,"date":"2016-05-31T09:00:56","date_gmt":"2016-05-31T16:00:56","guid":{"rendered":"https:\/\/fwdlabs.com\/blog\/?p=6347"},"modified":"2016-08-01T23:55:31","modified_gmt":"2016-08-02T06:55:31","slug":"10-tips-for-search-social-marketing","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/10-tips-for-search-social-marketing\/","title":{"rendered":"10 Tips for Search & Social Marketing"},"content":{"rendered":"
\"Climb

Climb up in style, just like Wal Green circa 1950. (Creative Commons \/ Blue Mountains Library \/ Flickr<\/a>.)<\/p><\/div>\n

One of our clients recently asked about the point of organic content like a on-going blog or social media strategy, rather than just paid ads. They recently re-branded and wanted to get ahead in search engine ranks along with grow their social media followers.<\/p>\n

Instead of paying for results, they’ve got options. Create some of your own content on a regular basis, and you’ll have a longer and cheaper win-win.<\/p>\n

To elaborate, here is part of our consulting effort to help articulate fast and cost-effective ways to climb the ranks with two kinds of great content: their product pages as well as blog posts about their products.
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<\/p>\n

Paid vs. organic SEM (Search Engine Marketing)<\/h3>\n
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1<\/p>\n<\/div>\n

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Paid means always paying<\/strong> for placement and therefore some kind of result<\/p>\n<\/div>\n

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Organic means paying once<\/strong> (for original content) and rising naturally for free<\/strong><\/p>\n<\/div>\n


<\/p>\n

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2<\/p>\n<\/div>\n

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Paid placement means selling \/ sharing a product<\/p>\n<\/div>\n

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Organic placement means selling \/ sharing a story that also<\/strong> sells a product and brand awareness<\/u><\/p>\n<\/div>\n


<\/p>\n

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3<\/p>\n<\/div>\n

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Paid (for content that isn\u00e2\u20ac\u2122t new every week) means no fringe benefit<\/strong> for \u00e2\u20ac\u0153freshness\u00e2\u20ac\u009d<\/p>\n<\/div>\n

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Organic inherently gets extra credit<\/strong> from search engines because it shows your site is \u00e2\u20ac\u0153fresh\u00e2\u20ac\u009d<\/p>\n<\/div>\n


<\/p>\n

All ads* aren\u00e2\u20ac\u2122t the same (* Search and social ads)<\/h3>\n
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4<\/p>\n<\/div>\n

Paid ads\/keywords for evergreen, timeless pages will focus around search networks<\/strong> (e.g. Google AdWords, Bing Ads)<\/p>\n

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5<\/p>\n<\/div>\n

Paid ads\/boosts for organic, timely posts will focus around social media networks<\/strong> (e.g. Facebook Ads, Twitter Ads)<\/p>\n

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6<\/p>\n<\/div>\n

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Bulking up pages may look like clutter<\/u> (e.g. Product Detail 1, Product Detail 2, Product Detail 3, etc.) …<\/p>\n<\/div>\n

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… but we can easily repeat products<\/u> if the angle of the blog content is different each time (e.g. best food in Los Angeles, best art in Los Angeles, best beaches in Los Angeles, etc.)<\/p>\n<\/div>\n


<\/p>\n

Why paid and<\/u> organic is a win-win for marketing<\/h3>\n
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7<\/p>\n<\/div>\n

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Destination content provides you with timeless<\/strong> content: products for sale<\/u><\/p>\n<\/div>\n

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Blog content provides you with timely<\/strong> content: stories to encourage sales<\/u><\/p>\n<\/div>\n


<\/p>\n

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8<\/p>\n<\/div>\n

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If just<\/u> paid, you have to keep paying<\/strong> to keep you rank up.<\/p>\n<\/div>\n

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If just<\/u> organic, you keep producing<\/strong> content to keep your rank up.<\/p>\n<\/div>\n


<\/p>\n

But if both are done well, the result is fast and can last. One could even scale back from doing paid ads and stay afloat with a good (free) ranking in search.<\/p>\n

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9<\/p>\n<\/div>\n

Other sites & influencers might not link<\/u> to product pages as much as they might link<\/u> to blog posts (which in turn are linking<\/u> to the product pages).<\/p>\n

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10<\/p>\n<\/div>\n

Content is king: it informs your social media posts, your e-mail marketing blasts, and your brand\u00e2\u20ac\u2122s voice.<\/strong><\/p>\n

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It might not convert new customers as well as a destination landing page …<\/p>\n<\/div>\n

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… but it might be better at getting customers in the door, knowing your name.<\/p>\n<\/div>\n


<\/p>\n

###<\/p>\n

If this was helpful or you have a need for organic\/paid marketing, drop us a line.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

One of our clients recently asked about the point of organic content like a on-going blog or social media strategy, rather than just paid ads. They recently re-branded and wanted to get ahead in search engine ranks along with grow their social media followers. Instead of paying for results, they’ve got options. Create some of […]<\/p>\n","protected":false},"author":43,"featured_media":6382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=6347"}],"version-history":[{"count":4,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6347\/revisions"}],"predecessor-version":[{"id":6380,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/6347\/revisions\/6380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media\/6382"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=6347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=6347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=6347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}