{"id":5770,"date":"2015-10-30T18:26:40","date_gmt":"2015-10-31T01:26:40","guid":{"rendered":"https:\/\/fwdlabs.com\/blog\/?p=5770"},"modified":"2016-05-16T19:00:54","modified_gmt":"2016-05-17T02:00:54","slug":"behind-surrealism-in-car-advertising","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/behind-surrealism-in-car-advertising\/","title":{"rendered":"Behind Surrealism in Car Advertising"},"content":{"rendered":"<p><a href=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/surrealism-lg1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/surrealism-lg1-620x349.jpg\" alt=\"surrealism-lg\" width=\"620\" height=\"349\" class=\"alignnone size-large wp-image-5794\" srcset=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/surrealism-lg1-620x349.jpg 620w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/surrealism-lg1-320x180.jpg 320w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/surrealism-lg1.jpg 1920w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>It&#8217;s so rare to see surrealism in advertising, let alone broadcast spots for cars and made with practical visual effects. This Honda ad from 2013 does both, ringing true to its name, &#8220;An Impossible Made Possible.&#8221; The spot only aired in Europe.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=7PGXZ-oc2-g<\/p>\n<p>Agency: <a href=\"http:\/\/mcgarrybowen.co.uk\/\">mcgarrybowen London<\/a><br \/>\nClient: Honda<br \/>\nExecutive Creative Director: Paul Jordan<br \/>\nExecutive Creative Director: Angus MacAdam<br \/>\nCopywriter: Richard Holmes<br \/>\nArt Director: Remco Graham<br \/>\nPlanner: Max Kennedy<br \/>\nAgency Producer: Richard Firminger<br \/>\nMedia Agency: Starcom<br \/>\nProduction Company: <a href=\"http:\/\/gorgeous.tv\/\">Gorgeous<\/a><br \/>\nDirector: <a href=\"http:\/\/gorgeous.tv\/directors\/chris-palmer\/\">Chris Palmer<\/a><br \/>\nEditor: Paul Watts<br \/>\nPostproduction: <a href=\"http:\/\/www.themill.com\/\">The Mill<\/a><br \/>\nColorist: Seamus O&#8217;Kane<br \/>\nVFX: Tom Sparks<br \/>\nAudio Post: Parv Thind<br \/>\nAudio Post: Wave<\/p>\n<p>(Uncredited in the trades, the music in the spot appears to be the main theme [&#8220;Carter Takes a Train&#8221;] from the 1971 movie &#8220;Get Carter,&#8221; originally composed by Roy Budd and re-recorded by L&#8217;orchestra Cinematique.)<\/p>\n<p>Equally impressive is their behind-the-scenes video, where the illusions are each revealed as in-camera effects.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=ejXgE480R1I<\/p>\n<p>The ad is reminiscent of one for the Audi A6 called &#8220;Illusions,&#8221; which was made in 2004. Production company <a href=\"http:\/\/www.amarillofilms.com\/\">Amarillo Films<\/a> and director <a href=\"http:\/\/www.anthonyatanasio.com\/\">Anthony Atanasio<\/a> did the spot with agency <a href=\"http:\/\/www.bartleboglehegarty.com\/london\/\">BBH London<\/a> and creative director Russell Ramsey. Learn more about the behind-the-scenes work in a <a href=\"http:\/\/www.framestore.com\/work\/audi-a6-illusions\">case study<\/a> by the VFX house, <a href=\"http:\/\/www.framestore.com\/\">Framestore<\/a>. The spot only aired in the United Kingdom.<\/p>\n<p><iframe loading=\"lazy\" title=\"Audi - Illusions - 60sec Directors Cut Version - Directed by Anthony Atanasio\" src=\"https:\/\/player.vimeo.com\/video\/40793559?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>(Hat tip for AdWeek pointing out this one in their <a href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/ad-day-real-or-illusion-honda-cr-v-spot-keeps-you-guessing-153307\">review<\/a> for the 2013 Honda spot.)<\/p>\n<p>Other well-known surrealist ads (of which there are very few) include Volkswagen&#8217;s Polo BlueMotion. Inspired by Ren\u00c3\u00a9 Magritte and Salvador Dali, DDB Berlin was involved with the surreal ad, along with art directors Marian Grabmayer and Marcus Intek, with illustration by <a href=\"http:\/\/www.chudinskiy.com\/\">Kirill Chudinskiy<\/a>. More on <a href=\"http:\/\/adsoftheworld.com\/media\/print\/volkswagen_polo_blue_motion_dali\">AdsOfTheWorld.com<\/a>.<\/p>\n<p><a href=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/vw-bluemotion-dali.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/vw-bluemotion-dali-620x408.jpg\" alt=\"vw-bluemotion-dali\" width=\"620\" height=\"408\" class=\"alignnone size-large wp-image-5778\" srcset=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/vw-bluemotion-dali-620x408.jpg 620w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/vw-bluemotion-dali-320x211.jpg 320w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/vw-bluemotion-dali.jpg 1400w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/vw-bluemotion-magritte.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/vw-bluemotion-magritte-620x408.jpg\" alt=\"vw-bluemotion-magritte\" width=\"620\" height=\"408\" class=\"alignnone size-large wp-image-5781\" srcset=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/vw-bluemotion-magritte-620x408.jpg 620w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/vw-bluemotion-magritte-320x211.jpg 320w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/vw-bluemotion-magritte.jpg 1400w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>(Note that Volkswagen owns Audi. Perhaps they&#8217;re fans of surrealism?)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s so rare to see surrealism in advertising, let alone broadcast spots for cars and made with practical visual effects. This Honda ad from 2013 does both, ringing true to its name, &#8220;An Impossible Made Possible.&#8221; The spot only aired in Europe. https:\/\/www.youtube.com\/watch?v=7PGXZ-oc2-g Agency: mcgarrybowen London Client: Honda Executive Creative Director: Paul Jordan Executive Creative [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6],"tags":[],"class_list":["post-5770","post","type-post","status-publish","format-standard","hentry","category-design","category-film"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/5770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=5770"}],"version-history":[{"count":2,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/5770\/revisions"}],"predecessor-version":[{"id":5796,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/5770\/revisions\/5796"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=5770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=5770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=5770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}