{"id":5723,"date":"2015-08-11T12:49:35","date_gmt":"2015-08-11T19:49:35","guid":{"rendered":"https:\/\/fwdlabs.com\/blog\/?p=5723"},"modified":"2016-05-16T19:00:54","modified_gmt":"2016-05-17T02:00:54","slug":"first-rule-of-being-a-cameraman-for-the-rugby-world-cup","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/first-rule-of-being-a-cameraman-for-the-rugby-world-cup\/","title":{"rendered":"&#8220;First Rule of Being a Cameraman&#8221; for the Rugby World Cup"},"content":{"rendered":"<p>&#8220;What&#8217;s the first rule of being a cameraman? That&#8217;s right! A cameraman does not speak! If you want to speak, you will speak with your eyes!&#8221; This ad campaign from 2011 for New Zealand&#8217;s Sky Television and their coverage of the 2011 Rugby World Cup is making the rounds today. <\/p>\n<p>Like so many viral things, these fun ads are making the rounds today void of attribution, re-cut and re-uploaded without a hint of what we\u00e2\u20ac\u2122re even watching. Here&#8217;s the lowdown on that campaign:<\/p>\n<p>&#8220;Cameraman&#8221;<\/p>\n<p><iframe loading=\"lazy\" title=\"Cameraman\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dL1KPB8l1N0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Director: <a href=\"http:\/\/www.timbullock.com.au\/\">Tim Bullock<\/a><br \/>\nProduction Company: <a href=\"http:\/\/www.prodigyfilms.com\/\">Prodigy Films<\/a><br \/>\nDP: <a href=\"http:\/\/www.geoffreyhallacs.com\/\">Geoffrey Hall<\/a><br \/>\nEditor: <a href=\"http:\/\/www.adamwills.com.au\/\">Adam Wills<\/a><br \/>\nProducers: Jonathan Samway and Mark Matthews<br \/>\nPost: Perceptual Engineering<br \/>\nColor: <a href=\"http:\/\/www.toybox.co.nz\/\">Toybox<\/a><br \/>\nSound: Liquid Studios<\/p>\n<p>Agency: <a href=\"http:\/\/www.ddb.co.nz\/\">DDB New Zealand<\/a><br \/>\nExecutive Creative Director: Toby Talbot<br \/>\nCreative Director: Regan Grafton<br \/>\nCopywriter: Gavin Siakimotu<br \/>\nArt Director: Natalie Knight<br \/>\nAgency Producer: Judy Thompson<br \/>\nAccount Director: Danielle Richards<br \/>\nAccount Manager: Brad Armstrong<br \/>\nManaging Partner: Scott Wallace<\/p>\n<p>&#8220;Challenges&#8221;<\/p>\n<p><iframe loading=\"lazy\" title=\"Challenges\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/F0RkbWgrsmM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&#8220;Sound Speed&#8221;<\/p>\n<p><iframe loading=\"lazy\" title=\"Sound Speed\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/BHKUAF96pJM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&#8220;Camera Combat&#8221;<\/p>\n<p><iframe loading=\"lazy\" title=\"Camera Combat\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Gnrsxwyurkw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&#8220;Sound Exercise&#8221;<\/p>\n<p><iframe loading=\"lazy\" title=\"Sound Exercise\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HS83EMzmGVY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&#8220;Shooting Exercise&#8221;<\/p>\n<p><iframe loading=\"lazy\" title=\"Shooting Exercise\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FwEf862yD4Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&#8220;Commentator&#8221;<\/p>\n<p><iframe loading=\"lazy\" title=\"Sky TV &#039;Commentator&#039; by DDB NZ\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/fIWrQj_DjA4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>For the campaign, the agency even threw together a fake Twitter account with a whopping 11 tweets, including this gem:<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">The wheel is turning, but the hamster is dead.<\/p>\n<p>&mdash; Gunnery Sgt Cleaver (@sergeantcleaver) <a href=\"https:\/\/twitter.com\/sergeantcleaver\/status\/100687624058056704\">August 8, 2011<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The folks over at <a href=\"http:\/\/theinspirationroom.com\/daily\/2011\/sky-tv-match-fit-for-rugby-world-cup\/\">InspirationRoom<\/a> showcase more of the ad variants and marketing collateral.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;What&#8217;s the first rule of being a cameraman? That&#8217;s right! A cameraman does not speak! If you want to speak, you will speak with your eyes!&#8221; This ad campaign from 2011 for New Zealand&#8217;s Sky Television and their coverage of the 2011 Rugby World Cup is making the rounds today. Like so many viral things, [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5723","post","type-post","status-publish","format-standard","hentry","category-film"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/5723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=5723"}],"version-history":[{"count":1,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/5723\/revisions"}],"predecessor-version":[{"id":6053,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/5723\/revisions\/6053"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=5723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=5723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=5723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}