{"id":454,"date":"2009-08-06T12:38:35","date_gmt":"2009-08-06T19:38:35","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/?p=454"},"modified":"2016-05-16T19:03:47","modified_gmt":"2016-05-17T02:03:47","slug":"500-days-of-summer-music-video","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/500-days-of-summer-music-video\/","title":{"rendered":"[Now Playing] “(500) Days” Music Video"},"content":{"rendered":"
\"500

Music video for (500) Days of Summer<\/p><\/div>\n

Commonplace in ad campaigns but less so in film and television campaigns, the bonus of consistency and authenticity feels refreshing. I think it’s a great strategy to work with the same people to produce supplemental content that continue the feeling of the film.<\/p>\n

“(500) Days of Summer” director Marc Webb<\/a> — no stranger to the music video industry — directs stars Zooey Deschanel and Joseph Gordon-Levitt again for this music video. The work also features Deschanel’s own, “Why Do You Let Me Stay Here?,” a song from her duo with collaborator M. Ward, “She & Him.”<\/a><\/p>\n

https:\/\/www.youtube.com\/watch?v=17KUOQOlt8E<\/p>\n

In the middle of the feature film, Gordon-Levitt celebrates his good mood with a dance number. It’s nice to see Deschanel getting an opportunity to shine too, working with the film’s choreographer Michael Rooney. In an interview with USA Today<\/a>, the actress on the joy of teaming up for more:<\/p>\n

“I think it’s great to have continuous collaborators,” Deschanel says. “It’s a shortcut that makes it so much more fun. The job is much easier when you can go to set and be like, ‘Ah, Joe!'”<\/p><\/blockquote>\n

That’s not all. At MovieWeb.com, there’s also a “Sid & Nancy” video<\/a> — a reference to dialogue in the feature film — which stars Deschanel and Gordon-Levitt as Sid and Nancy, respectively.<\/p>\n","protected":false},"excerpt":{"rendered":"

Commonplace in ad campaigns but less so in film and television campaigns, the bonus of consistency and authenticity feels refreshing. I think it’s a great strategy to work with the same people to produce supplemental content that continue the feeling of the film. “(500) Days of Summer” director Marc Webb — no stranger to the […]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-454","post","type-post","status-publish","format-standard","hentry","category-film","category-general"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=454"}],"version-history":[{"count":1,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/454\/revisions"}],"predecessor-version":[{"id":6238,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/454\/revisions\/6238"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}