{"id":4448,"date":"2013-12-17T12:12:47","date_gmt":"2013-12-17T20:12:47","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/?p=4448"},"modified":"2016-05-16T19:01:26","modified_gmt":"2016-05-17T02:01:26","slug":"facebook-to-begin-auto-playing-muted-video","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/facebook-to-begin-auto-playing-muted-video\/","title":{"rendered":"Facebook To Begin Auto-Playing Muted Video"},"content":{"rendered":"

\"facebook-video\"<\/p>\n

Scrolling through your Facebook feed, you’ll soon see video automatically loading and playing. They’ll also be silent, where clicking turns the audio on and re-plays from the beginning. Is this an aggressive presentation or a welcome opportunity?<\/p>\n

The Wall Street Journal (article behind paywall<\/a>) broke the news yesterday, which Facebook followed with a press release<\/a> earlier today.<\/p>\n

The initial test run of this will work for a vague set of users. The press release, which calls this advertising strategy a new way for marketers to tell stories, says this will work for “Individuals (personal Facebook accounts or verified Pages) [and] Some Pages, like those of entertainers and sports organizations.” What exactly this means to non-Facebook press release writers is unclear, except that it will likely require uploading the video through Facebook and not their chief competitor, YouTube.<\/p>\n

We’ll also see a trailer for “Divergent,” a science fiction film slated for early 2014 in what is likely their paid advertising placement, just below the first post or two. In Facebook’s example post,<\/a> the trailer for “Divergent” appears to auto-play a 20-second clip. Pressing the video re-starts the clip. Finishing or closing the clip opens a horizontal slider of more video clips, leaving no shortage of promotional video content for the user to consume.<\/p>\n

This marks the first time that some of Facebook’s “feed” will be moving automatically. Furthermore, auto-playing video has traditionally been a faux-pas, both for the viewer and also the bandwidth consumption. Other social media sites have ignored this, auto-playing looped, short movies like Vines (a product of Twitter) or animated GIFs on Tumblr, Google+ and other social networks. There’s no indication of the time limit for this kind of content to share, but it’s clear this is Facebook’s move to get into motion.<\/p>\n","protected":false},"excerpt":{"rendered":"

Scrolling through your Facebook feed, you’ll soon see video automatically loading and playing. They’ll also be silent, where clicking turns the audio on and re-plays from the beginning. Is this an aggressive presentation or a welcome opportunity? The Wall Street Journal (article behind paywall) broke the news yesterday, which Facebook followed with a press release […]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-4448","post","type-post","status-publish","format-standard","hentry","category-film","category-web"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/4448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=4448"}],"version-history":[{"count":1,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/4448\/revisions"}],"predecessor-version":[{"id":6087,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/4448\/revisions\/6087"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=4448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=4448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=4448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}