{"id":4305,"date":"2013-10-29T08:00:00","date_gmt":"2013-10-29T15:00:00","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/?p=4305"},"modified":"2016-05-16T19:01:26","modified_gmt":"2016-05-17T02:01:26","slug":"dailies-audience-involvement-time-stop-google-search-studio-demos-popcorn-culture","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/dailies-audience-involvement-time-stop-google-search-studio-demos-popcorn-culture\/","title":{"rendered":"[Dailies] Audience Involvement, Slowing Time, Women Need To&#8230;, Studio Demos, Popcorn Culture"},"content":{"rendered":"<div id=\"attachment_4330\" style=\"width: 330px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4330\" src=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/unwomen-google-search-ad-full.jpg\" alt=\"UN Women &quot;Women Need To...&quot; ad by Ogilvy &amp; Mather Dubai\" width=\"320\" height=\"453\" class=\"size-full wp-image-4330\" srcset=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/unwomen-google-search-ad-full.jpg 320w, https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/unwomen-google-search-ad-full-226x320.jpg 226w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><p id=\"caption-attachment-4330\" class=\"wp-caption-text\">UN Women &quot;Women Need To&#8230;&quot; ad by Ogilvy &#038; Mather Dubai<\/p><\/div>\n<ul>\n<li><a href=\"http:\/\/www.theatlantic.com\/entertainment\/archive\/2013\/10\/the-new-old-way-to-tell-stories-with-input-from-the-audience\/280682\/\">&#8220;The New, Old Way to Tell Stories: With Input From the Audience&#8221;<\/a> by Karen Swallow Prior (The Atlantic) discusses &#8220;The Lizzie Bennet Diaries&#8221; and their use of Twitter and Facebook to engage and involve their audience. (via <a href=\"https:\/\/twitter.com\/checkwowski\/status\/392186878838845440\">Matt Checkowski<\/a>)<\/li>\n<li><a href=\"http:\/\/io9.com\/amazing-short-film-the-race-to-develop-a-machine-that-1450344413\">&#8220;Amazing Short Film: The Race to Develop a Machine that Stops Time&#8221;<\/a> by Charlie Jane Anders (io9) highlights the short film <a href=\"http:\/\/markslutsky.com\/thedecelerators\">&#8220;The Decelerators&#8221;<\/a> by <a href=\"http:\/\/markslutsky.com\/\">Mark Slutsky<\/a>, where a time machine is built to slow time down, not skip around. (via <a href=\"https:\/\/twitter.com\/shiatis\/status\/392778983449702400\">Joe Carlson<\/a>)<\/li>\n<li><a href=\"http:\/\/www.adweek.com\/adfreak\/powerful-ads-use-real-google-searches-show-scope-sexism-worldwide-153235\">&#8220;Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide&#8221;<\/a> by David Griner (AdWeek) looks at the first few results auto-suggested by the search engine based on popular queries for <a href=\"http:\/\/www.unwomen.org\/en\/news\/stories\/2013\/10\/women-should-ads\">UN Women<\/a>. (Unrelated to this print campaign, in 2010, Google ran a series of ads that took a positive spin, called <a href=\"https:\/\/fwdlabs.com\/blog\/dailies-unintended-consequences\/\">&#8220;Search Stories.&#8221;<\/a> The first one premiered during the Super Bowl and also quickly net a million views online.)<\/li>\n<li><a href=\"http:\/\/gointothestory.blcklst.com\/2013\/07\/why-are-studios-not-making-more-movies-for-largest-demo-groups.html\">&#8220;Why are the studios NOT making more movies for the largest demo groups?&#8221;<\/a> by Scott Myers (Black List) on <a href=\"http:\/\/www.nielsen.com\/us\/en\/newswire\/2013\/popcorn-people-profiles-of-the-u-s-moviegoer-audience.html\">Nielsen data<\/a> earlier this year for movie goers (who have attended once between 2010-2012) and how what they see compares to what studios tend to greenlight.<\/li>\n<li><a href=\"http:\/\/blogs.smithsonianmag.com\/food\/2013\/10\/why-do-we-eat-popcorn-at-the-movies\/\">&#8220;Why Do We Eat Popcorn At The Movies&#8221;<\/a> by Natasha Geiling (The Smithsonian) on the economics of handing over something (initially) very cheap that people like.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The New, Old Way to Tell Stories: With Input From the Audience&#8221; by Karen Swallow Prior (The Atlantic) discusses &#8220;The Lizzie Bennet Diaries&#8221; and their use of Twitter and Facebook to engage and involve their audience. (via Matt Checkowski) &#8220;Amazing Short Film: The Race to Develop a Machine that Stops Time&#8221; by Charlie Jane Anders [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6,1,7],"tags":[],"class_list":["post-4305","post","type-post","status-publish","format-standard","hentry","category-design","category-film","category-general","category-web"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/4305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=4305"}],"version-history":[{"count":1,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/4305\/revisions"}],"predecessor-version":[{"id":6090,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/4305\/revisions\/6090"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=4305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=4305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=4305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}