{"id":4165,"date":"2013-07-22T14:05:12","date_gmt":"2013-07-22T21:05:12","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/?p=4165"},"modified":"2016-05-16T19:01:27","modified_gmt":"2016-05-17T02:01:27","slug":"derek-cianfrances-long-shot-game","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/derek-cianfrances-long-shot-game\/","title":{"rendered":"Derek Cianfrance’s Long-Shot Game"},"content":{"rendered":"

Derek Cianfrance, director of “The Place Beyond the Pines,” “Blue Valentine,” and a milieu of documentaries, recently helmed spots for Dick’s Sporting Goods that dare to use single-shot storytelling to hawk their goods. In between “Pines” and his next film, “Cagefighter,” he’s also done some work for Chrysler, Nike, and Grey Goose.<\/p>\n

From a director well versed in long tracking shots<\/span>, these two commercials are well played amalgams of cinematic filmmaking brought over to brands that want stories with their products.<\/p>\n

“Every Pitch”<\/strong><\/p>\n

https:\/\/www.youtube.com\/watch?v=wpbU8vlGlzk<\/p>\n

\"Check

Check out some behind the scenes photos taken by Scott Boyajan,<\/a> post producer for the spot, which reveal how they rigged the dolly.<\/p>\n

Client: Dick\u00e2\u20ac\u2122s Sporting Goods
\nSpots: “Every Pitch” and “Every Snap”<\/strong><\/p>\n

Agency: Anomaly
\nChief Creative Officer: Mike Byrne
\nCreative Director: Seth Jacobs
\nCreatives: Taylor Twist, Mike Warzin
\nBrand Director: Damien Reid
\nEP \/ Head of Production: Andrew Loevenguth (“Every Pitch”)
\nProducer: Chris Noble (“Every Pitch”)<\/p>\n

Production Company: @radical.media
\nDirector: Derek Cianfrance
\nDirector of Photography: Peter Deming
\nExecutive Producers: Donna Portaro, Frank Scherma
\nExecutive Producer \/ Line Producer: Tommy Turtle
\nProduction Designer: Gill Gayle (“Every Pitch” only)<\/p>\n

Editorial: Rock Paper Scissors
\nEditor: Biff Butler
\nAssistant Editor: Dan DeWinter
\nExecutive Producer: Eve Kornblum
\nProducer: Melanie Gagliano<\/p>\n

Color Correction Facility: Company 3 NY
\nColorist: Tom Poole<\/p>\n

“Every Pitch” Only<\/u><\/p>\n

VFX Studio: A52
\nVFX Supervisor \/ Flame Artist: Andy McKenna
\nCG Supervisor: Kirk Shintani
\n2D VFX Artist(s): Andy McKenna, David Parker
\n3D Artists: Joe Chiechi
\nPreViz Artist: Matt Neapolitan
\nProducer: Scott Boyajan
\nExecutive Producer: Jennifer Sofio Hall, Megan Meloth<\/p>\n

Music: MAS – Music and Strategy
\nExecutive Producer: James Alvich
\nProducer: Alex Derhohannesian
\nMusic Composers: Eric Hachikien and John Jennings Boyd
\nSound Design: Brian Emrich
\nMix Studio: Sound Lounge
\nMixer: Rob Sayers<\/p><\/div>\n

From AdWeek<\/a>:<\/p>\n

@radical.media director Derek Cianfrance shot for two nights at Blair Field, a college park in Long Beach, Calif. In the end, they used a take from the first night, when a lifting fog gave the air an ethereal quality. Cianfrance used zooms\u00e2\u20ac\u201dsomething of a forgotten art. “We were looking at old Westerns and the way they used zooms,” Jacobs said. “We all felt if you could do it with zooms in one take, moving around on a dolly track, that you’d get a much more real, on-the-field feeling, instead of going all digital with spidercams and crazy stuff like that.”<\/p><\/blockquote>\n

Each spot was lensed by DP Peter Deming ASC<\/a>, who had just shot “Oz the Great and Powerful” and its sweeping long takes, among other studio films. Interesting footnote: no Steadicam used for either effort.<\/p>\n


“Every Snap”<\/strong><\/p>\n

https:\/\/www.youtube.com\/watch?v=k4v0i9wLaYU<\/p>\n

\"Every

Client: Dick\u00e2\u20ac\u2122s Sporting Goods
\nSpot: \u00e2\u20ac\u0153Every Snap\u00e2\u20ac\u009d<\/strong><\/p>\n

Agency \/ Production \/ Editorial: see above<\/p>\n

“Every Snap” Only<\/u><\/p>\n

Head Of Production: Cathy Dunn
\nProduction Supervisor: Rebecca Deelo
\n1st AD: Mark Frishman
\nArt Director: Timmy Hills
\nCostume Designer: Jim Mancusso
\nCasting\/Football Supervisor: Mike Fischer<\/p>\n

Executive Producer: Tara Dowd
\nVisual Effects\/Flame: Framestore
\nExecutive Producer: James Razzall
\nSenior Producer: Graham Dunglinson
\nVFX Supervisor: Alex Thomas
\nVFX\/Comp Supervisor: Sharron Marcussen
\nCG Supervisor: James Dick
\nFlame Artist: Raul Ortego
\nFlame Artist: Tom Leckie<\/p>\n

Music: Soup Music
\nComposer: Andy Huckvale
\nSong Title: Sawtooth<\/p><\/div>\n

The football one took the same crew, but a different approach. Creativity<\/a> noted the following:<\/p>\n

According to Anomaly Creative Director Seth Jacobs, while the baseball spot Every Pitch used a motion control dolly track, the football ad required a tricked-out spider cam. “We kept it inches from the ground and had to customize the rig to make this possible,” Mr. Jacobs said. “A deflated soccer ball was inserted into the rig to act as a shock absorber to help make it smooth.”<\/p><\/blockquote>\n

(h\/t Jessica Engel)<\/p>\n","protected":false},"excerpt":{"rendered":"

Derek Cianfrance, director of “The Place Beyond the Pines,” “Blue Valentine,” and a milieu of documentaries, recently helmed spots for Dick’s Sporting Goods that dare to use single-shot storytelling to hawk their goods. In between “Pines” and his next film, “Cagefighter,” he’s also done some work for Chrysler, Nike, and Grey Goose. From a director […]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4165","post","type-post","status-publish","format-standard","hentry","category-film"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/4165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=4165"}],"version-history":[{"count":1,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/4165\/revisions"}],"predecessor-version":[{"id":6093,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/4165\/revisions\/6093"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=4165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=4165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=4165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}