{"id":3921,"date":"2013-03-28T09:00:49","date_gmt":"2013-03-28T16:00:49","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/?p=3921"},"modified":"2016-05-16T19:01:48","modified_gmt":"2016-05-17T02:01:48","slug":"tips-vine-tweaser-itunes-specs-mad-man-series-bible-dave-grohl","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/tips-vine-tweaser-itunes-specs-mad-man-series-bible-dave-grohl\/","title":{"rendered":"[Tips] Vine Tweaser, iTunes Specs, Mad Man, TV Series Bible, Dave Grohl"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3933\" alt=\"the-wolverine\" src=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/the-wolverine.jpg\" width=\"320\" height=\"240\" \/><\/p>\n<ul>\n<li><strong>Looking for new ways to share your trailer or showreel?<\/strong> <a href=\"https:\/\/twitter.com\/mang0ld\/statuses\/316221584950038528\">Take a look<\/a> at how James Mangold, director of &#8220;The Wolverine&#8221; coming July 2013, dropped a <em>square<\/em>-shaped trailer through Vine, the still-figuring-itself-out Twitter companion. <a href=\"http:\/\/www.digiday.com\/brands\/even-movie-trailers-are-getting-shorter\/\">DigiDay<\/a> has their two cents on the &#8220;tweaser&#8221; and GIF craze &#8212; or, in Vine&#8217;s case, the MP4.<\/li>\n<li><strong>Converting video for <em>offline<\/em> iOS playback?<\/strong> <a href=\"http:\/\/www.apple.com\/itunes\/podcasts\/specs.html#formattingvideo\">Apple.com<\/a> clarifies it best on their giant page of podcast specs (although <a href=\"http:\/\/arstechnica.com\/apple\/2012\/03\/new-itunes-1080p-looks-good-through-better-h264-compression\/\">ArsTechnica<\/a> has more fun explaining), when it explains that the generation of phone and\/or tablet makes of breaks the 1080p, 720p, and 480p MP4\/MOV\/M4V playback options that all play nice via an iTunes sync.<\/li>\n<li><strong>Writer&#8217;s block?<\/strong> The original &#8220;Mad Men,&#8221; David Ogilvy, wrote 10 tips in 1982, found in a rare book called &#8220;Unpublished David Ogilvy.&#8221; They&#8217;re still applicable today beyond the ad agency world and <a href=\"http:\/\/www.brainpickings.org\/index.php\/2012\/02\/07\/david-ogilvy-on-writing\/\">BrainPickings.org<\/a> tells all. Side note: I&#8217;ve heard a lot of ad people talk about &#8220;disruption.&#8221; I&#8217;d like to point out Ogilvy notes in #4, &#8220;Never use jargon words.&#8221;<\/li>\n<li><strong>Got an idea for a TV pilot?<\/strong> Australian screenwriter Mike Jones breaks down the merits of a <span class=\"removed_link\" title=\"http:\/\/www.mikejones.tv\/seriesbible\">series bible,<\/span> which can be great for financiers, collaborators, and others to take you seriously.<\/li>\n<li><strong>You don&#8217;t give a damn about yourself?<\/strong> <a href=\"http:\/\/hellogiggles.com\/the-top-5-ways-to-a-better-life-according-to-dave-grohl\">Hello Giggles<\/a> blogged Dave Grohl&#8217;s SXSW keynote, &#8220;the top 5 ways to a better life.&#8221;<\/li>\n<\/ul>\n<p>Got something to add or a whole new tip entirely? Post it in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for new ways to share your trailer or showreel? Take a look at how James Mangold, director of &#8220;The Wolverine&#8221; coming July 2013, dropped a square-shaped trailer through Vine, the still-figuring-itself-out Twitter companion. DigiDay has their two cents on the &#8220;tweaser&#8221; and GIF craze &#8212; or, in Vine&#8217;s case, the MP4. Converting video for [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1,7],"tags":[],"class_list":["post-3921","post","type-post","status-publish","format-standard","hentry","category-film","category-general","category-web"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/3921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=3921"}],"version-history":[{"count":1,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/3921\/revisions"}],"predecessor-version":[{"id":6104,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/3921\/revisions\/6104"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=3921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=3921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=3921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}