{"id":325,"date":"2009-06-03T12:36:44","date_gmt":"2009-06-03T20:36:44","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/?p=325"},"modified":"2016-05-16T19:03:48","modified_gmt":"2016-05-17T02:03:48","slug":"microsofts-project-natal-ad-works","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/microsofts-project-natal-ad-works\/","title":{"rendered":"Microsoft&#8217;s &#8220;Project Natal&#8221; Ad Works"},"content":{"rendered":"<div class=\"imageframe imgalignright\" style=\"width:320px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/project-natal.jpg\" alt=\" \" width=\"320\" height=\"240\" class=\"attachment wp-att-326\" \/><\/a><\/div>\n<p>In an industry of smoke and mirrors, not everyday is there a gaming ad that works as advertised.<\/p>\n<p>Just recently, LucasArts showed off a <a href=\"http:\/\/www.swtor.com\/media\/trailers\/deceived-cinematic-trailer\">cinematic trailer<\/a> for &#8220;Star Wars: The Old Republic,&#8221; yet game-play graphics are far from what wows viewers.<\/p>\n<p>Now half-way through the three-day E3 Expo, Microsoft&#8217;s <a href=\"http:\/\/www.xbox.com\/en-US\/live\/projectnatal\/\">Project Natal<\/a> has been the talk of the industry since Monday&#8217;s announcement. The controller-free device, which uses two cameras and a microphone, extends their XBOX 360 line. Take a look at the ad:<\/p>\n<p><iframe loading=\"lazy\" title=\"Project Natal\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/g_txF7iETX0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Also see Wired for a <a href=\"http:\/\/www.wired.com\/gamelife\/2009\/06\/project-natal\/\">promotional video<\/a> and <a href=\"http:\/\/www.wired.com\/gamelife\/2009\/06\/e3-video-microsoft-shows-new-games-project-natal\/\">Monday&#8217;s introduction<\/a>, which included Steven Spielberg. And check out the <a href=\"http:\/\/news.bbc.co.uk\/1\/hi\/technology\/8078767.stm\">BBC interview<\/a> with Spielberg on his involvement with gaming.<\/p>\n<p>(via <a href=\"http:\/\/andrewsullivan.theatlantic.com\/the_daily_dish\/2009\/06\/cool-ad-watch-1.html\">The Daily Dish<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an industry of smoke and mirrors, not everyday is there a gaming ad that works as advertised. Just recently, LucasArts showed off a cinematic trailer for &#8220;Star Wars: The Old Republic,&#8221; yet game-play graphics are far from what wows viewers. Now half-way through the three-day E3 Expo, Microsoft&#8217;s Project Natal has been the talk [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-325","post","type-post","status-publish","format-standard","hentry","category-design"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=325"}],"version-history":[{"count":1,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/325\/revisions"}],"predecessor-version":[{"id":6247,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/325\/revisions\/6247"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}