{"id":312,"date":"2009-05-05T13:10:25","date_gmt":"2009-05-05T21:10:25","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/?p=312"},"modified":"2025-03-24T23:20:54","modified_gmt":"2025-03-25T06:20:54","slug":"breaking-new-boundaries-with-cinematic-ads","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/breaking-new-boundaries-with-cinematic-ads\/","title":{"rendered":"Breaking New Boundaries with Cinematic Ads"},"content":{"rendered":"<div class=\"imageframe imgalignright\" style=\"width:320px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/chanel.jpg\" alt=\"chanel\" width=\"320\" height=\"240\" class=\"attachment wp-att-314\" \/><\/div>\n<p>At least three cinematic ads in the last four weeks have taken new leaps online to grab your attention:<\/p>\n<p><strong><a href=\"http:\/\/www.chaneln5.com\/en-us\/#\/the-film\">Chanel No. 5 &#8220;Train de Nuit&#8221;<\/a><\/strong><\/p>\n<p>Released today (5\/5, special for Chanel), the 2:20 spot was directed by Amelie filmmaker Jean-Pierre Jeunet, stars actress Audrey Tatou (who is also playing the role of Coco Chanel in the upcoming biopic &#8220;Coco avant Chanel&#8221;), and features Billie Holiday&#8217;s &#8220;I&#8217;m a Fool to Love You.&#8221;<\/p>\n<p><iframe loading=\"lazy\" title=\"The new CHANEL N\u00b05 film\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/6ljQDJ4EILc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Previous ads for Chanel have gone long, such as a 3-minute <a href=\"http:\/\/www.youtube.com\/watch?v=nfoMbir_Qd4\">2006 spot<\/a> directed by Baz Luhrman and starring Nicole Kidman. (<a href=\"http:\/\/www.youtube.com\/watch?v=PpKz0AXjb6c\">Making of<\/a> also available.)<\/p>\n<p><strong><a href=\"http:\/\/vimeo.com\/4281939\">Honda Insight &#8220;Shine&#8221;<\/a><\/strong><\/p>\n<p>Wieden + Kennedy Amsterdam partnered with Vimeo.com to break the limits of the video player and gracefully take over the screen. (<a href=\"http:\/\/vimeo.com\/4295148\">Making of<\/a> also available.)<\/p>\n<p>[vimeo]http:\/\/vimeo.com\/4281939[\/vimeo]<\/p>\n<p>Best experienced on Vimeo rather than the embed above.<\/p>\n<p>Back in 2003, Honda had a 2-minute spot called <span class=\"removed_link\" title=\"http:\/\/www.youtube.com\/watch?v=g2VCfOC69jc\">&#8220;Cog,&#8221;<\/span> directed by Antoine Bardou-Jacquet and created by Wieden+Kennedy London.<\/p>\n<p><a href=\"http:\/\/www.cinema.philips.com\/\">Philips &#8220;Carousel&#8221;<\/a><\/p>\n<p>Trumping their new 21:9 television, this Gotham-inspired seamless film directed by Adam Berg and created by Tribal DDB and Stink Digital. Online, the user interacts with playback slightly more than usual: to freeze frame, to jump over to a making-of examination of three key moments, or to play as normal.<\/p>\n<p><iframe loading=\"lazy\" title=\"Philips Carousel for Cinema 21:9 TV\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/1m-uD0u7QD0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>You can also view the film at Stink Digital (link no longer available).<\/p>\n<p>Previously, Philips had Wong Kar-wai do a long-form ad for their Aurea television, <span class=\"removed_link\" title=\"http:\/\/www.youtube.com\/watch?v=DMVXghdrsp4\">&#8220;There&#8217;s Only One Sun.&#8221;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At least three cinematic ads in the last four weeks have taken new leaps online to grab your attention: Chanel No. 5 &#8220;Train de Nuit&#8221; Released today (5\/5, special for Chanel), the 2:20 spot was directed by Amelie filmmaker Jean-Pierre Jeunet, stars actress Audrey Tatou (who is also playing the role of Coco Chanel in [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-312","post","type-post","status-publish","format-standard","hentry","category-film","category-web"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=312"}],"version-history":[{"count":2,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/312\/revisions"}],"predecessor-version":[{"id":7444,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/312\/revisions\/7444"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}