![\"\"](\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/blackmagic-cinema.jpg\" "\\"\\"")
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The marketplace for digital camera bodies for filmmaking is gaining some momentum. ARRI’s ALEXA is “thriving,”<\/a> RED’s Epic and Scarlet is “upgrading,”<\/span> and Canon is getting a run for its money from Sony and Nikon. Now, this last Monday at NAB, from the color grading company Blackmagic Design<\/a> is a new 2.5k-resolution camera, starting at $3,000 and shipping in July.<\/p>\n To sweeten the deal, all of this is included in the pricetag: RAW \/ ProRes422 right out of the can (ala ALEXA), color timing software (ala RED), and a 13.5-stop \/ 12-bit image. The depth and range in color and exposure makes this camera look more like 16mm\/35mm film, less like a DSLR.<\/p>\n EOSHD.com<\/a> calls this news the “downfall of the big guys,” especially given other improvements to the lower-end market like HD-SDI and Thunderbolt output. Comments at NoFilmSchool.com<\/a> balks at first-generation hurdles: un-ergonomic design, an internal battery, and 1\/4″ audio (although it’s two jacks and live headset monitoring, unlike most other DSLRs). DP John Brawley,<\/a> who shot engineering tests for BlackMagic, notes on his blog the process, most notably the benefits of no compression and how tests with ALEXA and RED compare.<\/p>\n (via Jeremy Troy<\/a> via NoFilmSchool.com<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":" The marketplace for digital camera bodies for filmmaking is gaining some momentum. ARRI’s ALEXA is “thriving,” RED’s Epic and Scarlet is “upgrading,” and Canon is getting a run for its money from Sony and Nikon. Now, this last Monday at NAB, from the color grading company Blackmagic Design is a new 2.5k-resolution camera, starting at […]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6],"tags":[],"class_list":["post-3025","post","type-post","status-publish","format-standard","hentry","category-design","category-film"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/3025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=3025"}],"version-history":[{"count":1,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/3025\/revisions"}],"predecessor-version":[{"id":6137,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/3025\/revisions\/6137"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=3025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=3025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=3025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}