![\"\"](\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/twinings.jpg\" "\\"twinings\\"")
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An integrated campaign stemming broadcast and web, Twinings “Gets You Back To You” utilizes over $7 million to deliver the brand message about how to take 10.<\/a> According to their press release,<\/a> which also offers a link to Charlene Soraia’s “Wherever You Will Go” track on iTunes, the campaign is a message of “reconnect(ing) with yourself.”<\/p>\n [UPDATE: Video at https:\/\/www.youtube.com\/watch?v=LdkcsDueSMM no longer available.]<\/p>\n The spot stands out by appearing like a short film, void of the product until the very final frames. It may be no surprise that Psyop, the director\/label behind this commercial, also made the Coca-Cola spot, “Happiness Factory.”<\/p>\n Commentary on the spot ranges from applause to jumping-the-shark. In terms of craftsmanship, Stu Maschwitz,<\/a> a director who commented on the spot on Twitter, notes that “part of what makes this spot so gorgeous is the artistic choice of a low frame rate.” On the flip side, Martin Brinks,<\/a> a 3D graphic artist, calls it “a pathetic and terrible eyesore” in the comment threads of Motionographer.<\/a><\/p>\n An integrated campaign stemming broadcast and web, Twinings “Gets You Back To You” utilizes over $7 million to deliver the brand message about how to take 10. According to their press release, which also offers a link to Charlene Soraia’s “Wherever You Will Go” track on iTunes, the campaign is a message of “reconnect(ing) with […]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2563","post","type-post","status-publish","format-standard","hentry","category-film"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/2563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=2563"}],"version-history":[{"count":1,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/2563\/revisions"}],"predecessor-version":[{"id":6154,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/2563\/revisions\/6154"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=2563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=2563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=2563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Advertising Agency: AMV BBDO, UK<\/a>
\nExecutive Creative Director: Paul Brazier<\/a>
\nCopywriter: Diane Leaver
\nArt Director: Simon Rice<\/a>
\nAgency Planner: Bridget Angear, Michael Lee
\nMedia Agency: Zenith Optimedia<\/a>
\nMedia Planner: Lucy Affleck
\nProduction Company: Psyop<\/a> \/ Smuggler<\/a>
\nDirector: Psyop<\/a>
\nPsyop Creative Director: Kylie Matulick<\/a>
\nExecutive Producer: Neysa Horsburgh<\/a>
\nProducers: Mark Knockles, Jenn Dewey, Amanda Miller<\/a>, Hillary Thomas<\/a>
\nAssociate Producers: Minh Ly, Anu Nagaraj
\n3D lead: Kyle Cassidy<\/a>
\nAnimation Lead: Dan Vislocky<\/a>
\nCompositing Leads: Danny Koenig<\/a>, Julie Lenoble
\nCompositor: Cris Kong<\/a>
\nStoryboards: Vinny Dellay, Josh Weisenfeld
\nStoryboard colorist: Danelle Davenport
\nEditorial: Brett Nicolletti<\/a>
\nLead Design: Paul Kim
\nAdditional Design: Andrew Park, Georgia Tribuiani, Kenesha Sneed
\nModeling and Texturing: Rie Ito, Ibtisam Ahmed
\nRigging: Sean Kealey
\nPre-Vis Animation: Blake Guest, Dan Vislocky
\nAnimators: Dan Vislocky, Minor Gaytan, Chris Meek, Jacob Frey, Sashdy Arvelo, Yvain Gnabro, Todd Akita
\n3D: Katie Yoon<\/a>, David Chontos, David Barosin, Barry Kriegshauser<\/a>, Hao Cui<\/a>, Roman Kaelin, Eric Rosenthal, Andreas Berner
\nRotoscoping: Stephen Holbrook
\nWater and particle effects: Kiel Gnebba, Wayne Hollingworth, Brian Alvarez
\nCloth Effects: Victor Garza
\n2D animation: Song Kim, Dylan Spears, Melvina Wong, Kendra Ryan
\nAudio Post Production: Grand Central
\nAudio Post Production: Soundtree
\nDigital Design Company: Grand Union<\/a>
\nSong: Wherever You Will Go \/ Charlene Soraia<\/a>
\nPR Agency: Freud Communications<\/a><\/small><\/div>\n","protected":false},"excerpt":{"rendered":"