{"id":250,"date":"2008-11-11T20:28:33","date_gmt":"2008-11-12T04:28:33","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/?p=250"},"modified":"2016-05-16T19:04:06","modified_gmt":"2016-05-17T02:04:06","slug":"future-of-music-videos","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/future-of-music-videos\/","title":{"rendered":"Future of music videos"},"content":{"rendered":"

https:\/\/www.youtube.com\/watch?v=idirX-fZLD4<\/p>\n

\"timesculpture\"<\/div>\n

Is it an ad or the future of music videos? Leave it to the Antville.org<\/a> music video community to argue semantics, but Crystal Castles<\/a>‘ track “Air War” has a ticket to the big time in a new Toshiba ad.<\/p>\n

The spot was directed by Grey, London and Hungry Man’s Mitch Stratten<\/a>, edited by Christophe Williams at The Whitehouse<\/a> and posted at The Mill<\/a>.<\/p>\n

Shot with 200 Toshiba Gigashot HD cameras (each just about $1,600), this “Timesculpture”<\/span> takes the “Bullet-Time” effect ala “The Matrix” quite a bit further. According to the press release<\/a>, and called out by tech blog Gizmodo<\/a> or Engadget<\/a>, this technique of “viewing looping action in 360 degrees has never been done before.”<\/p>\n

The $4.6 million dollar spot posted online today and comes with a behind-the-scenes video<\/span> to see how it all came together. This nouveau music video for “Air War” is currently airing in Europe.<\/p>\n

You can see Stratten’s reel<\/a> and another video for Nodern, at ohdiamonddiamondthoulittleknowestthemischiefthouhastdone.net<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

https:\/\/www.youtube.com\/watch?v=idirX-fZLD4 Is it an ad or the future of music videos? Leave it to the Antville.org music video community to argue semantics, but Crystal Castles‘ track “Air War” has a ticket to the big time in a new Toshiba ad. The spot was directed by Grey, London and Hungry Man’s Mitch Stratten, edited by Christophe […]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-250","post","type-post","status-publish","format-standard","hentry","category-film"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=250"}],"version-history":[{"count":1,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/250\/revisions"}],"predecessor-version":[{"id":6270,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/250\/revisions\/6270"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}