{"id":2146,"date":"2011-05-05T12:02:38","date_gmt":"2011-05-05T19:02:38","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/?p=2146"},"modified":"2016-05-16T19:02:33","modified_gmt":"2016-05-17T02:02:33","slug":"the-trend-of-long-form-fashion-films","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/the-trend-of-long-form-fashion-films\/","title":{"rendered":"The Trend of Short Fashion Films"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/Oliver_Peoples_2011_NDG1.jpg\" alt=\"\" title=\"Oliver_Peoples_2011_NDG1\" width=\"320\" height=\"240\" class=\"alignright size-full wp-image-2152\" \/><\/p>\n<p>Distributed through <a href=\"http:\/\/nowness.com\/\">Nowness,<\/a> a luxury lifestyle platform, there&#8217;s one place to stop for long-form fashion films. Commonplace are these short films, either narrative or documentary, each showing off the art while selling a product or brand. (Once in a while, we even see gorgeous fashion designer-made films, like Tom Ford&#8217;s <a href=\"http:\/\/www.imdb.com\/title\/tt1315981\/combined\">A Serious Man.<\/a>)<\/p>\n<p>Nowness, while a brand of LVMH Mo\u00c3\u00abt Hennessy Louis Vuitton, &#8220;remains an open platform where all content is editorially independent.&#8221; The site, rich with this video content, recently won a Webby for best fashion website.<\/p>\n<p><strong>Devendra Banhart&#8217;s Love-In<\/strong> by <span class=\"removed_link\" title=\"http:\/\/www.communedesign.com\/photographers\/lisa-eisner\">Lisa Eisner<\/span> for <a href=\"http:\/\/www.oliverpeoples.com\/\">Oliver Peoples<\/a> (2010)<\/p>\n<p><iframe src='http:\/\/www.nowness.com\/media\/embedvideo?itemid=1250&#038;issueid=1383' width='620px' height='349px' frameborder='0'><\/iframe><\/p>\n<p><small>Note: Eisner also shot the whole photo campaign as well.<\/small><\/p>\n<p><strong>Sooyeon Lee: Grand Slam<\/strong> by <a href=\"http:\/\/www.matthewdonaldson.com\/\">Matthew Donaldson<\/a><\/p>\n<p><iframe src='http:\/\/www.nowness.com\/media\/embedvideo?itemid=1435&#038;issueid=1525' width='620px' height='349px' frameborder='0'><\/iframe><\/p>\n<p><strong>McQueen: Savage Beauty<\/strong> by <a href=\"http:\/\/pundersonsgardens.com\/\">Pundersons Gardens<\/a><\/p>\n<p><iframe src='http:\/\/www.nowness.com\/media\/embedvideo?itemid=1436&#038;issueid=1526' width='620px' height='349px' frameborder='0'><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Distributed through Nowness, a luxury lifestyle platform, there&#8217;s one place to stop for long-form fashion films. Commonplace are these short films, either narrative or documentary, each showing off the art while selling a product or brand. (Once in a while, we even see gorgeous fashion designer-made films, like Tom Ford&#8217;s A Serious Man.) Nowness, while [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-2146","post","type-post","status-publish","format-standard","hentry","category-film","category-web"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/2146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=2146"}],"version-history":[{"count":1,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/2146\/revisions"}],"predecessor-version":[{"id":6173,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/2146\/revisions\/6173"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=2146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=2146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=2146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}