{"id":1585,"date":"2010-10-22T14:28:32","date_gmt":"2010-10-22T21:28:32","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/?p=1585"},"modified":"2016-05-16T19:02:35","modified_gmt":"2016-05-17T02:02:35","slug":"shelf-lives-of-video-for-louis-vuitton-and-nordstrom","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/shelf-lives-of-video-for-louis-vuitton-and-nordstrom\/","title":{"rendered":"The Shelf Lives of Video for Louis Vuitton and Nordstrom"},"content":{"rendered":"

Louis Vuitton and Nordstrom both try to catch eyes with their filmmaking. But in each respective campaign, they shoot for different goals: one strives to bolster brand awareness, while the other aims to create conversation. So which one works?<\/p>\n

Louis Vuitton<\/strong><\/p>\n

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“What is a journey? A journey is not a trip. It’s not a vacation. It’s a process. A discovery. It’s a process of self-discovery.” With that introduction, Louis Vuitton<\/a> lays the framework for a spot directed by Bruno Aveillan in 2008. “A Journey,” which runs 90-seconds, premiered in theaters as well as television as part of their Core Values advertising campaign. According to its press release, the commercial “captured some of the most quintessential moments that we have all but experienced at one point in time when we travel, where our senses and sense of awe are surpassed by the absolute beauty of a place, of a moment.” It continues to be shared and cited online as one of the most beautiful ads around. And in a show of disinterest in social media, Vuitton doesn’t even host the ad. In one bootleg on YouTube, it’s reached over 250,000 views.<\/p>\n