{"id":154,"date":"2008-02-25T23:09:55","date_gmt":"2008-02-26T06:09:55","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/2008\/02\/25\/ups-and-downs-of-social-video\/"},"modified":"2025-03-24T23:20:33","modified_gmt":"2025-03-25T06:20:33","slug":"ups-and-downs-of-social-video","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/ups-and-downs-of-social-video\/","title":{"rendered":"Ups and Downs of Social Video"},"content":{"rendered":"

\"social-video_hulu.jpg\"<\/p>\n

Love at first sight? Hulu<\/a>, the industry’s response to the user’s demand for video, looks good even if you don’t show up again for seconds. There’s a surprisingly deep selection of old and new programming, void of anything “user generated.” The video is big — as film and television should be — and it’s way easier to search than the Google-owned YouTube.<\/p>\n

Chances are you are yet to know this Hulu site. It’s been closed off as a “private beta” since October, not yet ready for the masses. If anyone wants to take a look, I have 5 invites up for grabs<\/a>.<\/p>\n

<\/param><\/embed><\/object>
\nAbove: Hulu.com embed of The Simpsons – “Joy of Discovery” (Excerpt, 00:39)<\/p>\n

\"social-video_stage6.jpg\"<\/p>\n

On the flip side, Stage6<\/span> just gave 72 hours notice: it’s closing up shop this Thursday. Maybe it was all of the pirated content and the competitiveness of streaming video, but the official word is cost — as much as $1 million a month. A project of DivX<\/a>, makers of the high-definition codec for video (and competitor to Joost<\/span> and Flash<\/a>), the product blog noted that last year they were “explor(ing) strategic alternatives, which is a fancy way of saying we decided we would either have to sell it, spin it out into a private company or shut it down.” Today’s post on the product’s blog had over 4,000 comments from distressed Stagers, some saying they would pay up to keep their videos up.<\/p>\n

(For more coverage on the Stage6 closure, see NewTeeVee (link no longer available), 3by9.com (link no longer available), The Business of Online Video<\/a>, and Webware<\/a>.)<\/p>\n

Footnote: Hulu is a collaborative project of NBC Universal and News Corp. Earlier this month, NBC waved goodbye to the annual Upfronts, as part of a strategy to debut pilot shows online and let them fight it out all year round. No other studio joined with them. Real Pop has a post about this year-round season<\/a> and a chart that shows why NBC’s on to something. We also posted last May about the upfronts and quality content succeeding online.<\/a><\/p>\n

For more alternatives to YouTube, see our directory of social video networks<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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