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Branded content is reaching new industries, ones where the client wants video to reach an audience with ease and a budget that needs to last for a while. Here, it’s a luxury hotel, high-end chocolate maker, kitchen appliance company, and lingerie boutique that are embracing quality, creative video content for the web.<\/p>\n
Parker Palm Springs<\/strong><\/p>\n Instead of showcasing their rooms or pools as-is, each video from Parker Palm Springs — used throughout their website<\/a> — has a perspective and plays out like a vignette from a feature film. On the “Play”<\/a> area of the site, the video follows a man who plays a losing game of tennis catches the eye of a woman. She lures him through the property to share a lemonade. Another — for the Gene Autry suite<\/a> — watches a masked man enter a room of other masked couples and, en route through the suite and its kitchen, finds a single masked woman who takes his hand.<\/p>\n The campaign’s creative was done in-house, with the film production hired out. The videos are only available on the website, although they’re hosted privately on Vimeo.<\/p>\n Mast Brothers Chocolate<\/strong><\/p>\n The Scout<\/a> produced a short documentary about this New York-based chocolate company. Although the film is missing from their official site<\/a>, the work by director Brennan Stasiewicz<\/a> and DP Ed David<\/a> plays like a well-told company overview.<\/p>\n The video is part of a series<\/a> for the magazine, reminiscent of Pentagram video<\/a> by Hillman Curtis, who is one of the forerunners in making short films for the web.<\/p>\n [vimeo]https:\/\/vimeo.com\/13664547[\/vimeo]<\/p>\n AEG | Electrolux<\/strong><\/p>\n The design studio Department of the 4th Dimension (DDDD),<\/a> helmed by one of the filmmakers who authored the visions in Spielberg’s “Minority Report” (see our past post, “Building Relationships with Online Audiences”<\/a>), recently followed up to their Intelligentsia coffee profiles. For AEG | Electrolux, specifically with chef Jack O’Shea as a series on the Perfunkt.com<\/a> portal, which was created by video producer HUGE Inc.<\/a>, DDDD shot a handful of videos showcasing the culinary artisan going through his process.<\/p>\n Check out how O’Shea selects his meat<\/a> or the overview teaser below:<\/p>\n [vimeo]https:\/\/vimeo.com\/12965051[\/vimeo]<\/p>\n Agent Provocateur<\/strong><\/p>\n No stranger to a web video strategy, where one intimate ad wrangled 45 million hits over three years, Agent Provocateur<\/a> teamed with director Johan Renck<\/span> and producer RSA<\/a> for the “Private Tapes” campaign, which launched this month. The press release describes the 25-second videos as a “seductively voyeuristic experience, though the viewer is in no doubt that the woman is empowered and entirely in control of the recording.” The home-video look highlights the parallels to the rise in point-of-view experiences brought on by webcams, cell phones, and consumer cameras. See all the “Private Tapes”<\/span> or below for “Gangster Slip,” one of the ads:<\/p>\n