{"id":117,"date":"2008-01-06T22:44:43","date_gmt":"2008-01-07T05:44:43","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/2008\/01\/06\/there-will-be-blood\/"},"modified":"2016-05-16T19:04:18","modified_gmt":"2016-05-17T02:04:18","slug":"there-will-be-blood","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/there-will-be-blood\/","title":{"rendered":"P.T. Anderson’s “There Will Be Blood” Viral Video"},"content":{"rendered":"

\"there-will-be-blood.jpg\"The Academy Award nominee for Magnolia<\/em> and Boogie Nights<\/em>, and Best Director winner at Cannes for Punch-Drunk Love<\/em>, took his chances with teasing There Will Be Blood<\/em> on YouTube. Viral buzz ensues.<\/p>\n

On the Friday in June 2007, director Paul Thomas Anderson uploaded a trailer<\/span> of his yet-to-be-released film. After a note to Ain’t It Cool News<\/a>, and by one day’s time, the tenacity of bypassing studio oversight turned into the “YouTube incident of 2007,” notes Anderson in an interview in the Los Angeles Times this weekend<\/span>:<\/p>\n

While editing the movie last summer, Anderson decided to enliven things by cutting a trailer, which he posted on YouTube. The simplicity of the process — not dealing with the studio or the Motion Picture Assn. of America — was “like a filmmaker’s fantasy.”<\/p>\n

“And the studio went nuts,” he said, smiling about his mischief.<\/p>\n

“We put it up on Friday and I remember they called on Saturday morning at 6 a.m.: ‘Do you know there’s this thing on YouTube?’ I said, ‘Yeah, we put it there.’ They were like, ‘What the hell are you doing? Are you mad?’ ”<\/p>\n

The trailer’s warm reception pacified the executives, Anderson said, and ever since “There Will Be Blood” has ridden a wave of good publicity and honors, including a Golden Globe nomination for best drama.<\/p><\/blockquote>\n

The unique trailer<\/span> direct from Anderson via YouTube has been seen over 435,500 times:<\/p>\n

https:\/\/www.youtube.com\/watch?v=SYW2ltW5SPo<\/p>\n

Two weeks ago, the same “channel” had a midnight movie screening promo<\/a> to stir up the buzz again for There Will Be Blood<\/em>.<\/p>\n

Meanwhile, the film’s studio, Paramount Vantage, “leaked”<\/a> the screenplay (PDF<\/a>) in October — two month before the film’s release, giving guild members and anyone else a rich-media overview of their projects.<\/p>\n

There Will Be Blood<\/em> started in limited release (read: 2 theaters) on December 26, 2007. On January 4, it went into 51 theaters, abuzz with attention and packing 3pm screenings on days like today.<\/p>\n

Also web-savvy: P. T. Anderson fan site, Cigarettes and Red Vines<\/a>, notes the production had a photo blog site. Today, only an Archive.org copy<\/a> has a record of littlebostonnews.com before it turned into a trailer jump-page<\/a>.<\/p>\n

(There Will Be Blood<\/em> poster is by Concept Arts<\/a>.)<\/p>\n","protected":false},"excerpt":{"rendered":"

The Academy Award nominee for Magnolia and Boogie Nights, and Best Director winner at Cannes for Punch-Drunk Love, took his chances with teasing There Will Be Blood on YouTube. Viral buzz ensues. On the Friday in June 2007, director Paul Thomas Anderson uploaded a trailer of his yet-to-be-released film. After a note to Ain’t It […]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-117","post","type-post","status-publish","format-standard","hentry","category-film","category-web"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":1,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/117\/revisions"}],"predecessor-version":[{"id":6309,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/117\/revisions\/6309"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}