{"id":1123,"date":"2010-04-12T11:29:10","date_gmt":"2010-04-12T18:29:10","guid":{"rendered":"http:\/\/fwdlabs.com\/blog\/?p=1123"},"modified":"2016-05-16T19:02:39","modified_gmt":"2016-05-17T02:02:39","slug":"parallel-filmmaking-5-visions-1-script","status":"publish","type":"post","link":"https:\/\/fwdlabs.com\/blog\/parallel-filmmaking-5-visions-1-script\/","title":{"rendered":"Parallel Filmmaking: 5 Visions, 1 Script"},"content":{"rendered":"<div id=\"attachment_1131\" style=\"width: 330px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1131\" src=\"https:\/\/fwdlabs.com\/blog\/wp-content\/uploads\/parallel-lines.jpg\" alt=\"\" title=\"parallel-lines\" width=\"320\" height=\"240\" class=\"size-full wp-image-1131\" \/><p id=\"caption-attachment-1131\" class=\"wp-caption-text\">The Gift by Carl Eric Rinsch<\/p><\/div>\n<p>Philips TV partnered with Ridley Scott Associates (RSA Films) to make five films for their <a href=\"http:\/\/www.philips.com\/cinema\">Parallel Lines<\/a> project, which promotes their 21:9 aspect ratio television.<\/p>\n<ul>\n<li>&#8220;The Hunt&#8221; by <span class=\"removed_link\" title=\"http:\/\/www.rsafilms.com\/d\/black-dog\/companies\/blackdog-us\/26\">Jake Scott<\/span><br \/><span class=\"removed_link\" title=\"http:\/\/www.youtube.com\/watch?v=JGsAjf5lsgo\">Watch on YouTube<\/span><\/li>\n<li>&#8220;Darkroom&#8221; by <span class=\"removed_link\" title=\"http:\/\/www.rsafilms.com\/d\/rsa\/companies\/rsa-uk\/85\">Johnny Hardstaff<\/span><br \/><span class=\"removed_link\" title=\"http:\/\/www.youtube.com\/watch?v=IHW0sLcKAis\">Watch on YouTube<\/span><\/li>\n<li>&#8220;The Gift&#8221; by <span class=\"removed_link\" title=\"http:\/\/www.rsafilms.com\/d\/rsa\/companies\/rsa-uk\/73\">Carl Eric Rinsch<\/span><br \/><a href=\"http:\/\/www.youtube.com\/watch?v=XOZkLIwbRrw\">Watch on YouTube<\/a> or below<\/li>\n<li>&#8220;El Secreto de Mateo&#8221; by <span class=\"removed_link\" title=\"http:\/\/www.rsafilms.com\/d\/black-dog\/companies\/blackdog-uk\/261\">Greg Fay<\/span><br \/><span class=\"removed_link\" title=\"http:\/\/www.youtube.com\/watch?v=hFH3JqL0X3o\">Watch on YouTube<\/span><\/li>\n<li>&#8220;Jun and the Hidden Skies&#8221; by <span class=\"removed_link\" title=\"http:\/\/www.rsafilms.com\/d\/rsa\/companies\/rsa-asia\/244\">Hi-Sim<\/span> (Chris Hawkes and Cheun Hung Tsang)<br \/><span class=\"removed_link\" title=\"http:\/\/www.youtube.com\/watch?v=zdZ3MMXZjew\">Watch on YouTube<\/span><\/li>\n<\/ul>\n<p>45 RSA directors submitted treatments. Five were chosen. Each uses the same lines of dialogue:<\/p>\n<blockquote><p>\nWhat is that?<br \/>\nIt&#8217;s a unicorn.<br \/>\nNever seen one up close before.<br \/>\nBeautiful.<br \/>\nGet away, get away.<br \/>\nI&#8217;m sorry.\n<\/p><\/blockquote>\n<p>You can watch each full screen at <a href=\"http:\/\/www.philips.com\/cinema\">philips.com\/cinema<\/a> and a customized <a href=\"http:\/\/www.youtube.com\/user\/philipscinematv\">YouTube<\/a> channel page, each which uses the Ambilight effect that Philips offers with this line of television.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=XOZkLIwbRrw<\/p>\n<p>This is part of a campaign from DDB London \/ Tribal DDB Amsterdam. They&#8217;re also hosting a <a href=\"http:\/\/www.youtube.com\/philipscinema\">competition<\/a> to &#8220;tell it your way&#8221; using the same dialogue, using YouTube as a submission platform. <a href=\"http:\/\/www.facebook.com\/philipscinema\">Behind the scenes<\/a> content is hosted on Facebook.<\/p>\n<p>This is a follow-up to Philips&#8217; 2009 project with director Adam Berg and Tribal DDB \/ Stink Digital called &#8220;Carousel,&#8221; which we covered in <a href=\"https:\/\/fwdlabs.com\/blog\/breaking-new-boundaries-with-cinematic-ads\/\">&#8220;Breaking New Boundaries with Cinematic Ads.&#8221;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Philips TV partnered with Ridley Scott Associates (RSA Films) to make five films for their Parallel Lines project, which promotes their 21:9 aspect ratio television. &#8220;The Hunt&#8221; by Jake ScottWatch on YouTube &#8220;Darkroom&#8221; by Johnny HardstaffWatch on YouTube &#8220;The Gift&#8221; by Carl Eric RinschWatch on YouTube or below &#8220;El Secreto de Mateo&#8221; by Greg FayWatch [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1123","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/1123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=1123"}],"version-history":[{"count":1,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/1123\/revisions"}],"predecessor-version":[{"id":6212,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/posts\/1123\/revisions\/6212"}],"wp:attachment":[{"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=1123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/categories?post=1123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwdlabs.com\/blog\/wp-json\/wp\/v2\/tags?post=1123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}