Fast Forward

I didn’t need to see the trailer, visit the web site, or notice the poster before I ordered a ticket last month during the New York Film Festival to see the new Coen Brothers film. It already got to me — word of mouth, because Roger Deakins shot it. But the film opens in limited release this November 9, and Miramax did its marketing some justice. The posters are strong, the trailers fierce, and the web-plus-Facebook presence well done.

Movie Marketing Madness explains how the convergence of images (and brand) impressed:

“Everything — the trailer, the posters, the website — has a similar look and feel. That strikes me as the work of a studio that cares about selling the movie to the RIGHT audience, one that’s going to be sucked into the movie’s world and so wants to use the campaign as the tool to draw them into engagement with the movie’s brand.”

Scope

• Trailers, with different title cards and aims.
• Poster, and a series of character posters. (Designed by BLT & Associates.)
• Web Site, consistent with the poster and full-screen video transitions. (Site by Real Pie Media.)
  • Cast & Filmmakers
  • Film (Synopsis and Production Notes)
  • Book (Cormac McCarthy’s 2005 novel)
  • Gallery
  • Downloads
  • Video
  • Accolades
  • E-card
  • News & Links
• Facebook app, using a friend-based “coin toss” game

Surface

Trailer (“red band” version on official site)

Poster Series

Web Site

Facebook game