Commonplace in ad campaigns but less so in film and television campaigns, the bonus of consistency and authenticity feels refreshing. I think it's a great strategy to work with the same people to produce supplemental content that continue the feeling of the film.
"(500) Days of Summer" director Marc Webb — no stranger to the music video industry — directs stars Zooey Deschanel and Joseph Gordon-Levitt again for this music video. The work also features Deschanel's own, "Why Do You Let Me Stay Here?," a song from her duo with collaborator M. Ward, "She & Him."
In the middle of the feature film, Gordon-Levitt celebrates his good mood with a dance number. It's nice to see Deschanel getting an opportunity to shine too, working with the film's choreographer Michael Rooney. In an interview with USA Today, the actress on the joy of teaming up for more:
"I think it's great to have continuous collaborators," Deschanel says. "It's a shortcut that makes it so much more fun. The job is much easier when you can go to set and be like, 'Ah, Joe!'"
That's not all. At MovieWeb.com, there's also a "Sid & Nancy" video — a reference to dialogue in the feature film — which stars Deschanel and Gordon-Levitt as Sid and Nancy, respectively.