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Now Playing: No Country for Old Men / November 6, 2007

Part of a series of posts about celebrating up-and-coming artists, projects or movements across film, web or design in cinema that go the extra mile for their audience.

I didn't need to see the trailer, visit the web site, or notice the poster before I ordered a ticket last month during the New York Film Festival to see the new Coen Brothers film. It already got to me — word of mouth, because Roger Deakins shot it. But the film opens in limited release this November 9, and Miramax did its marketing some justice. The posters are strong, the trailers fierce, and the web-plus-Facebook presence well done.

Movie Marketing Madness explains how the convergence of images (and brand) impressed:

"Everything — the trailer, the posters, the website — has a similar look and feel. That strikes me as the work of a studio that cares about selling the movie to the RIGHT audience, one that's going to be sucked into the movie's world and so wants to use the campaign as the tool to draw them into engagement with the movie's brand."

Scope

Trailers, with different title cards and aims.
Poster, and a series of character posters. (Designed by BLT & Associates.)
Web Site, consistent with the poster and full-screen video transitions. (Site by Real Pie Media.)
- Cast & Filmmakers
- Film (Synopsis and Production Notes)
- Book (Cormac McCarthy's 2005 novel)
- Gallery
- Downloads
- Video
- Accolades
- E-card
- News & Links
Facebook app, using a friend-based "coin toss" game