Fast Forward

In the last two months, FWD:labs has experienced some long-awaited growing pains. Recently, the focus has turned to gathering feedback, scaling scopes, and switching gears to accommodate the needs of the users.

FWD:labs now collectively includes another director, writer, photographer, designer, cinematographer and a publicist, with several more soon ready to speed ahead with their best work, often for the first time online.

For me, all of this has been — and still remains — a passion for me to create, use, and now share with several new members. It's been my focus to engage members and simplify, simplify, and further simplify. For example, members will soon receive an e-mail along the lines of "what you can do in a spare 2 minutes." This, by far, has been the largest misstep for engagement; most people seem to expect they need a bit of time, when in fact they do not. This simple improvement should increase initial activity and help show first-timers how FWD:labs is easy and satisfying to use, ready and waiting for that kind of action.